Manager, Marketing Communications

4 weeks ago

Canada IFG International Financial Group Ltd Full time

Our client, a Top 5 bank in Canada, is looking to hire a Manager, Marketing Communications team for an initial 12-month contract with a high possibility of extension and conversion. This role is 5 days a month in the office in downtown Toronto. The key responsibilities of this role include: Campaign Strategy and Execution: Develop and deliver strategic direct marketing campaigns for credit cards, ensuring alignment with business goals and revenue targets. Stakeholder Collaboration: Work closely with internal teams (e.g., Cards Engagement & Retention, Product, Digital, Database Marketing) and external vendors (e.g., marketing agencies, media partners) to manage deliverables and creative development. Creative Development and Compliance: Oversee the creative process, ensuring adherence to CIBC's brand guidelines and securing necessary internal approvals, including legal and compliance reviews. Budget Optimization: Manage the allocated marketing budget effectively, optimizing channels to maximize marketing ROI and support business growth. Performance Analytics and Reporting: Utilize analytics to measure campaign success, derive insights, and incorporate results-driven learning into future initiatives for continuous improvement. Competitive Insights Integration: Serve as a subject matter expert on competitive insights, integrating findings into strategies to enhance campaign effectiveness and engagement. To be successful in this role, you must have: 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management) 1+ years' financial services experience including knowledge of retail banking products. Credit Cards experience is ideal. Email marketing experience producing client-facing communications Experience managing budgets (Ensuring all costs come into estimate) Undergraduate degree - preferably Marketing unless they have equivalent related experience. Nice to have skills include: 3+ years of experience working with an agency on creative. Copy writing experience/familiarity Understanding of how emails are created from a technical perspective If you are interested and qualified for this opportunity, please send your updated resume in MS Word format to #J-18808-Ljbffr

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