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The BDR plays a key role in driving the sales pipeline by generating and qualifying leads for the sales team. Responsibilities: Prospecting: Identify potential leads through cold calling, email outreach, social media, and networking events. Think of this as finding hidden opportunities in a crowd and reaching out to start meaningful conversations Lead Generation: Present the company's value proposition effectively, turning initial interest into viable business opportunities. Your goal is to spark curiosity and show how the product or service can address a prospect's pain points Lead Qualification: Using BANT (Budget, Authority, Need, Timeline), assess whether leads align with the company's offerings. This ensures you prioritize those most likely to convert into sales Appointment Setting: Organize meetings or product demos with qualified leads for the sales team to further discuss their needs. You're essentially laying the groundwork for the sales team to close deals Follow-up: Maintain consistent communication to nurture leads and keep them progressing through the sales funnel. Timely follow-ups are key to building trust and keeping prospects engaged CRM Management: Use CRM tools (Salesforce, Salesloft) to document interactions, update lead status, and track engagement. Accurate record-keeping ensures no lead is overlooked Collaboration: Partner with the sales team to refine lead generation strategies and provide feedback on lead quality and campaign results. Teamwork is essential to align efforts and optimize outcomes Continuous Learning: Stay informed about industry trends, competitor offerings, and new sales techniques. Constant learning helps you stay ahead in an evolving landscape Requirements: Has atleast 7 months of experience as a Business Development Representative or Sales Development Representative Strong verbal and written communication skills, with the ability to clearly articulate the company's value proposition. Ability to build rapport and establish trust quickly with prospects. Think of yourself as the bridge between potential clients and the sales team. Goal-oriented with excellent organizational skills to manage multiple leads effectively. Familiarity with CRM software (Salesforce, Salesloft)Resilient and persistent, maintaining motivation even after rejection.
