Specialist, Recruitment Marketing
2 weeks ago
Job Title:
Specialist, Recruitment MarketingOverview:
OverviewWe're looking for a Recruitment Marketing Specialist to help bring our employer brand to life across digital channels. This role is for a creative, data-savvy marketer who can design and execute recruitment marketing campaigns that attract, engage, and inspire top talent around the world.
From compelling social media content to eye-catching paid campaigns, and from personalized email journeys to impactful graphics, you'll shape how candidates experience our brand and job opportunities.
Key Responsibilities
Social Media
• Develop and execute comprehensive social media strategies across LinkedIn, Instagram, and other relevant platforms, focused on storytelling that connects our culture, purpose, and EVP with top-tier talent globally.
• Own the recruitment marketing content calendar and manage day-to-day scheduling and publishing via Hootsuite.
• Collaborate with the employer branding team to ideate and recommend Instagram content that reflects our EVP and talent priorities.
Email Campaigns & CRM
• Design, write, and deploy targeted email campaigns that nurture talent communities and drive applications.
• Build automation journeys and track campaign performance, optimizing for engagement.
Paid Advertising
• Design and implement paid recruitment marketing strategies tailored to specific business and hiring requests.
• Lead the partnership with our recruitment marketing agency, including weekly check-ins, campaign troubleshooting, and strategic alignment.
• Monitor ad performance across platforms; optimize campaigns in real time and provide regular reporting with actionable insights and recommendations.
Creative Design
• Develop graphics, short-form videos, and multimedia assets for job postings, campaigns, and employer brand initiatives.
• Design marketing materials such as job posting graphics, recruitment flyers, career fair displays, and digital assets
• Maintain consistent employer brand voice and visual identity across all recruitment touchpoints
Who You Are
• 2+ years of experience in recruitment marketing, employer branding, digital marketing, or related field.
• Experience with social media management platforms (Hootsuite, Buffer, Sprout Social, etc.)
• Familiarity with email marketing platforms (Mailchimp, Constant Contact, HubSpot, etc.)
• Experience managing paid campaigns across social and digital platforms is a plus.
• Hands-on skills with creative tools (i.e. Adobe Creative Suite, Canva, or similar).
• Strong understanding of email marketing best practices and audience segmentation.
• A detail-oriented multitasker with strong project management skills and a proactive mindset.
• Creative thinker with a data-driven approach — excited to test, learn, and continuously optimize.
• Passionate about storytelling, inclusion, and building engaging candidate experiences.To find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.
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