Marketing Specialist

Teladoc Health is the global virtual care leader, offering comprehensive virtual care solutions spanning virtual care including primary, mental health, expert medical, devices and licensed platform services. Teladoc Health serves the world's leading insurers, employers, and health systems and helps millions of people around the world resolve their healthcare needs with confidence. Serving over 9 million Canadians, Teladoc Health has been in Canada for more than 20 years and operates in 175 countries world-wide.

Position Summary
Teladoc Health Canada is growing rapidly, and the Marketing Specialist will play a key role in driving brand awareness, lead generation, and market consideration in Canada. This role is responsible for executing components of Canada's marketing and communications strategy, including sponsorships, external conferences, company events, webinars, and the development of associated sales collateral. The Marketing Specialist will also manage digital marketing initiatives, including social media and email campaign development and execution that relates to sponsorship, conferences and events, plus triage related marketing support requests. While the focus is on execution, the incumbent will have the opportunity to provide input on strategic direction and will be accountable for delivering sponsorships, events, webinars, and related campaigns from end-to-end to support growth objectives.

Role And Responsibilities

• Marketing Strategy Execution
• Implement components of Canada's marketing and communications strategy in alignment with organizational goals.
• Survey and assess all relevant sponsorship and conference opportunities, analyze performance and ROI of past participation, and develop a data-driven strategy to inform 2026 planning and prioritization.
• Sponsorship Management, Event Planning and Execution
• Coordinate and manage sponsorship opportunities, ensuring alignment with brand objectives.
• Handle end-to-end execution of sponsorship deliverables, including contract negotiations, branding, content development, and reporting.
• Provide input into the concept and organize and execute external conferences, company events, and webinars through completion.
• Manage logistics, vendor relationships, and on-site coordination for events, whihc may require some travel.
• Campaign Development
• Develop and execute digital marketing campaigns associated with sponsorship and events, including social media and email marketing initiatives.
• Create and manage timelines and performance tracking for campaigns.
• Content and Collateral Development
• Produce and update sales collateral, presentations, and marketing materials to support events.
• Ensure all content adheres to brand guidelines and messaging standards.
• Marketing Support and Request Management
• Maintain marketing SharePoint and act as a point of contact for internal asset requests.
• Performance Monitoring and Reporting
• Track and analyze the effectiveness of events, sponsorships, and campaigns.
• Provide regular reports and insights to inform future strategies.
• Stakeholder Collaboration
• Work closely with B2B, HHS, and recruitment teams to ensure sponsorship and event initiatives meet business objectives.
• Maintain strong relationships with external partners and vendors.

Skill Requirements/Preferences

• Bachelor's degree in business and/ or Marketing required, MBA considered an asset
• 3 years or more of sponsorship and/or event management experience
• Experience with digital marketing and email campaigns
• Strong PowerPoint, Excel, Canva, SharePoint and Maropost skills are an asset
• Strong attention to detail and ability to effectively balance operational and strategic needs
• Excels at managing time and priorities in a fast-paced environment
• Ability to move multiple projects forward in parallel for multiple stakeholders with minimal supervision
• Can confidently adapt to changing circumstances and priorities
• Has the ability to work autonomously
• Bilingualism is an asset

Why Join Teladoc Health?
Impactful, Connected Healthcare:
Support millions of Canadians across the country with accessible care within rural regions & provincial health systems, at no cost to patients.

Focus on Quality & Safety:
Upholding the highest excellence of clinical quality standards is paramount to Teladoc Health.

Collaborative, Supportive Network:
Our diverse community is dedicated to transforming healthcare in Canada. Be a part of a growing team across Canada, that thrives on engagement, learning and growth.

Our Work Truly Matters:
Recognized as the world leader in whole-person virtual care, Teladoc Health uses innovative platforms to provide accessible care across the full continuum of care, at every stage in a person's health journey.

Growth and Innovation:
We are growing rapidly - Come grow with us and support our expanding mission to make healthcare more accessible.

Diversity and Inclusion:
At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.

At Teladoc Health we thrive on difference and individuality. Teladoc Health is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for any stage of the recruitment process / interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please reach out to us