Email Marketing Strategist

Overview

At Jadu Beauty, we blend tradition, nature, and science to handcraft premium haircare products. Our formulas, made in small batches with locally sourced ingredients, emphasize care, craft, and intention. Each product is designed to nourish, strengthen, and protect, reflecting our commitment to sustainability and community.

Join our dynamic marketing team as an Email Marketing Strategist and lead data-driven lifecycle and retention. Become a driving force behind innovative digital campaigns that captivate audiences and boost engagement. In this role, you will craft compelling email content, develop targeted customer segmentation strategies, and leverage cutting-edge marketing automation tools to deliver personalized experiences.

Your expertise will help shape our brand's voice across digital channels, ensuring every message resonates and converts. If you thrive in a fast-paced environment where creativity meets data-driven decision-making, this is the perfect opportunity to elevate your career in digital marketing.

If you thrive in a fast-paced environment where creativity meets data-driven decision-making, this is the perfect opportunity to elevate your career in digital marketing.

Responsibilities

• Proven experience in email and lifecycle marketing within an ecommerce or growth-focused environment.
• Strong expertise in CRM strategy, customer segmentation, and persona development.
• Hands-on experience with email marketing and automation platforms (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud, Mailchimp).
• Ability to design and QA high-performing email templates, with proficiency in HTML, CSS, and design tools such as Adobe Photoshop or Figma.
• Experience building, executing, and maintaining email campaigns and automated flows, from concept through deployment.
• Strong analytical skills with the ability to deliver performance reporting, dashboards, and insights across campaigns, automations, and lifecycle programs.
• Proficiency in analyzing metrics such as deliverability, open rate, CTR, conversion rate, revenue attribution, and retention.
• Ability to translate performance data into actionable insights and recommendations for optimization and leadership reporting.
• Experience running A/B tests and using results to inform creative, segmentation, and send-time strategies.
• Familiarity with Google Analytics, email analytics tools, and attribution frameworks.
• Experience with SQL or querying customer data is a plus.
• Strong collaboration skills with experience working across creative, ecommerce, paid media, and leadership teams.
• Solid understanding of CAN-SPAM compliance and email marketing best practices.

Requirements

• Proven experience in digital marketing with a focus on email marketing strategies and execution.
• Strong understanding of customer segmentation techniques for targeted messaging.
• Proficiency in email marketing platforms, such as Klayvio.
• Proficiency in marketing automation tools to streamline campaigns and workflows.
• Excellent copywriting skills with the ability to craft compelling subject lines and content that drive action.
• Ability to perform A/B testing effectively to optimize campaign results.
• Understanding of e-commerce environments and how email marketing supports online sales growth.

Join us as an Email Marketing Strategist and lead data-driven lifecycle and retention initiatives that turn insights into high-impact customer experiences. This role offers the opportunity to shape strategy end to end, collaborate cross-functionally, and drive measurable growth across email and SMS.

Apply here on LinkedIn or send your résumé to with the subject line "Email Marketing Strategist"

Work Location: Remote

Job Type: Part-time

Job Types: Part-time, Freelance

Pay: $30.00-$38.00 per hour

Expected hours: 5.0 – 8.0 per week

Work Location: Remote