Email Marketing Specialist

**This is a remote position for candidates all over Canada. There is a chance we will move into an office in the GTA, however, we will always offer WFH employment.

If you love signing up for every brand newsletter you can, researching email design inspo gets your mind going, you can't get enough automation and segmentation strategy, you get excited wireframing email layouts in Figma, planning email and SMS calendars brings you zen, writing engaging email copy is how you get your groove, obsessively watching the open, click, and placed order rates makes your heart race, you dream up A/B tests in your sleep, and you always leverage data to inform and guide your work, while doing it all in sweatpants from home… then have we got the job for you

We are hiring a full-time Lifecycle Marketing Specialist to strategize, plan, write, collaborate on design, deploy, analyze, and own the email and SMS marketing efforts for our clients to help them reach their business goals.

Founded in 2015, we are a 20+ person Shopify Plus digital marketing agency working remotely and based in Toronto. We do everything related to digital marketing including, but not limited to; paid and organic social media, email/SMS marketing and automation, website design & development, influencer marketing, branding and design, Ecommerce & Amazon management, US based fulfillment, and online customer service, for clients across the world in industry verticals ranging from skincare, apparel, beauty, restaurants, home decor, CPGs, baby products, health and wellness, real estate, accounting, and more.

Some of our clients have been featured in Vogue, Cosmopolitan, Forbes, Business Insider, GOOP, and are sold in major retail chains like Walmart, Target, and Loblaws, and we even have a client who hosted the White House Correspondents Dinner

WORK WITH US AND YOU WOULD BE:

• Learning & Leading Subject Matter Expertise: being the person who knows everything there is about the email and SMS marketing channel, the accompanying softwares (Klaviyo, Mailchimp, Attentive etc.), as well as best practices, industry updates, and trends, and supporting the team with your expertise to effectively provide In Social's "Full Circle Approach to Digital Marketing" across all client deliverables.
• Owning Email & SMS Success: owning the strategy, planning, message topics and content, list management, sign-up units, segmentation, and optimizations across a portfolio of email clients, while also being responsible for their overall growth, success, and results derived from them (open, click, revenue rates, etc.)
• Owning the Email & SMS Calendars: leveraging channel insights provided by our Digital Performance analyst, as well as insights from our Director of Brand strategy, and client input to create monthly lifecycle marketing calendars that include individual message strategy, A/B tests, message type, goal, copy, inspo, layout, graphic direction, and more, and ensuring the calendars are deployed on schedule and below budget.
• Managing Email & SMS Creative Efforts: as part of owning the lifecycle calendars, collaborating with our Design team to produce the creative deliverables for all lifecycle messages needed by providing graphic direction, content, assets, copy, and layout, while also supporting the building and/development, testing, and QA of each message or flow being deployed.
• Analyzing and Optimizing: working alongside our Digital Performance Analyst, as well as other strategic team members, to analyze individual account insights, as well as overarching portfolio trends to catch issues, identify opportunities, and build plans to optimize
• Contributing to the Full Circle Approach: being a team player and collaborating across all service verticals to understand, adapt, strategize, and deliver email and SMS efforts that consider the entire customer journey, in an effort to deliver the best results possible to our clients.
• Continuous Improvement: always improving your skill set, knowledge, and performance through self-development, training courses, webinars, as well as collaborating with, and taking feedback from, our Director of Brand strategy
• Task Coordination: ensuring that all project tasks are completed within budget and on time, and collaborating with the Account and Project Managers to make adjustments to roadmaps if needed

YOU WILL BE MEASURED AGAINST:

• Your portfolio results such as open rates, click through rates, revenue, deliverability etc. (quantitative)
• Your ability to produce, create, ideate, collaborate, and deploy calendars within given timelines and budgets (quantitative)
• Your strategic ability to flag/solve problems (qualitative)
• Your teamwork - everyone relies on each other for success (qualitative)

TO WORK WITH US YOU SHOULD HAVE:

• At least 2 years of experience working in digital marketing
• At least 1- 2 years of experience working in email marketing in some capacity
• At least 1 year of experience working in Ecommerce
• Experience using Figma to design emails is a bonus
• Experience developing, and deploying email campaigns
• A portfolio of examples that show how your skills drove results
• Exceptional copywriting skills, specifically for email
• Experience with ESPs like Klaviyo and Attentive
• An understanding of how to gather and use analytics to inform digital strategies
• An obsession with checking the open and click rates, or refreshing your screen to watch the placed order rate rise
• Exceptional attention to detail and include the code isems2025 in your cover letter
• An appreciation for a super casual work environment, but still know how to be productive
• The need to enjoy your job

WHEN YOU WORK WITH US, YOU GET:

• A comfortable work environment, being remote (forever) with a potential hybrid model addition (if you choose)
• A team that actually enjoys each other, support each others, and works collaboratively together
• Weekly stretch and game time (you won't be able to beat our boss at Mario Kart Tour, trust us)
• Events like summer retreats in Muskoka, winter holiday parties, murder mystery party nights, painting and drink making events, and whatever else you can think of
• Health spending account (benefits)
• 2 weeks vacation + 5 personal days
• Free swag (we have a store and a rewards program for said store: )
• Additional opportunities for bonuses based on trackable performance
• Opportunity for growth – we promote internally 95% of the time
• Health benefits (we offer a Health Spending Account)
• Free stuff from our clients
• The chance to be creative, think outside the box, take risks, and do cool sh*t

WHAT YOU SHOULD KNOW IF YOU JOIN OUR TEAM:

• Trustworthiness is one of the most important attributes you'll need to be successful here
• We train extremely hard upfront so that we can prepare you and let you go to do your thing
• Our female led business is built to help women succeed in their careers without boundaries
• We are an 2SLGBTQIA+, BIPOC, differently-abled allied agency
• We expect a lot from each other, and we expect you to expect the same from us

If, after reading the above, this sounds like you, then we want to hear from you We prefer that you shoot us a note with your CV to careers[at]insocial[dot]ca. Please also provide examples or a portfolio of your work.

Job Types: Full-time, Permanent

Pay: From $60,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Paid time off
• Vision care
• Work from home

Education:

• Bachelor's Degree (preferred)

Experience:

• Digital Marketing : 1 year (preferred)
• E-Commerce: 1 year (preferred)

Language:

• English (required)

Work Location: Remote