MarTech Developer – Customer Engagement Platforms

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you'll be doing

You will be joining the CIBC Investor Services Marketing team. As MarTech Developer, you show deep expertise in Braze CRM implementations and front-end development to help us increase interactions with clients and deepen client engagement. You will be responsible for leading the technical design, development and integration of cross-functional, multi-platform application systems and provide enhancements to existing technologies. You combine strong coding and integration skills with a solid understanding of cross-channel messaging (email, push, in-app, SMS). This role focuses on building seamless, data-driven customer experiences through Braze SDKs, APIs, and responsive design.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Design & Development - Design, develop, and maintain Braze integrations using Braze Web, SDKs, APIs, and Currents. Develop accessible emails using HTML, CSS, and JavaScript, ensuring consistent rendering across clients (Gmail, Outlook, etc.).
• Technical Solution - Implement liquid templating and dynamic content logic for highly personalized messaging. Turn visual designs from Figma into pixel-perfect, mobile-first HTML/CSS templates. Work on Angular-based front-end modules that interact with Braze APIs for personalized experiences. Develop custom middleware, scripts, or utilities , Python) for automation, campaign management, and data sync. Ensure accessibility compliance, UX/UI quality, and cross-device performance for all CRM assets. Use project management tools (JIRA) for collaboration and delivery tracking
• Integrate - Integrate Braze features such as content cards, in-app messages, and push notifications for web and mobile apps.
• Collaboration - Partner with cross-functional teams to ensure accurate event mapping, audience segmentation, and data synchronization. Work with marketing and service teams to translate CRM strategy into technical execution, ensuring scalability and compliance.
• Test & Validate - Debug, test, and validate messaging workflows using simulators/emulators (Xcode, Android Studio).

Who you are

• You demonstrate 5–8 years of professional experience in CRM software development or MarTech engineering. Preferred Certification or advanced training in Braze, or similar tools CRM tools. Experience with Liquid templating, marketing analytics, and personalization logic. Background in MarTech stack architecture or growth engineering.
• You have hands-on experience with Braze Web SDK, REST APIs, and Liquid personalization.
• You are digital savvy. Expert-level proficiency in HTML, CSS, and JavaScript; strong understanding of responsive and mobile-first design. Working knowledge of Angular or similar front-end frameworks. Experience integrating email, push, and in-app messaging across web and mobile ecosystems.
• You show familiarity with email accessibility standards, testing tools, and rendering optimization. Basic understanding of Photoshop or graphic design tools for image optimization (e.g., cropping). Strong debugging, performance tuning, and problem-solving skills. Familiarity with customer data platforms (CDPs) and data privacy best practices.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

• Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

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- You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
- We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 16th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Application Development, Applications Programming, Emerging Technologies, IT Strategic Planning, Mentoring Staff, Project Management Technology, Work Collaboratively