Marketing Platforms Quality Assurance

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you'll be doing

You will be joining the CIBC Investor Services marketing team as Marketing Platforms Quality Assurance (QA) professional. In this role you will show experience testing Braze CRM implementations and marketing technology platforms. This role ensures the accuracy, reliability, and performance of multi-channel campaigns and integrations that drive customer engagement across email, push, in-app messaging, and SMS.

You'll work closely with developers, campaign managers, and data engineers to validate both the technical execution and customer experience of our marketing automations.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Test & Validate - Test Braze CRM integrations, including SDKs, APIs, data flows, and event triggers. Validate email, push, in-app, and SMS campaigns across devices, platforms, and user segments. Perform end-to-end QA of campaigns and Canvases in Braze, ensuring correct personalization, targeting, and message delivery. Verify data accuracy across systems (Braze, CDP, data warehouse, internal APIs). Test and debug Liquid personalization logic, custom attributes, and content card configurations. Validate email rendering and responsive behavior using simulators and clients (Gmail, Outlook, iOS, Android). Create and maintain detailed test plans, cases, and QA documentation.
• Quality Assurance Activities - Conduct functional, regression, and user acceptance testing for new Braze and MarTech implementations. Ensure accessibility compliance and mobile-first rendering for all communications. Use tools like Postman or similar tools to inspect API calls and event payloads.
• Collaboration - Collaborate with cross-functional teams using JIRA, or similar project tracking tools. Work with developers to reproduce, diagnose, and document issues across environments.

Who you are

• You demonstrate 5–8 years of Quality Assurance (QA) experience, ideally in MarTech, CRM, or SaaS environments. Working knowledge of Braze platform (Canvas, Currents, SDKs, APIs). Preferred experience in testing other MarTech platforms and familiarity with automation testing frameworks. Experience with email deliverability validation and QA tools. Preferred knowledge of data pipelines and ETL validation.
• You show strong understanding of email, push, in-app, and SMS messaging workflows. Familiarity with HTML, CSS, and JavaScript for email and message validation. Preferred understanding of privacy and compliance frameworks, and accessibility screen readers.
• You demonstrate experience in testing responsive email design and cross-client rendering. Proficiency in API testing tools (Postman or similar) and log debugging. Experience validating data events, user attributes, and segment definitions.
• You have basic understanding of Liquid scripting and personalization variables. Exposure to mobile app testing tools (Xcode Simulator, Android Studio Emulator).
• You give meaning to data. Excellent analytical, documentation, and troubleshooting skills.
• You are a strong communicator. Strong communication and teamwork abilities with technical and non-technical partners.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

• Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

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- You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
- We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 16th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Decision Making, Leadership, Mentorship, Project Coordination, Quality Assurance (QA), Testing Strategies, Troubleshooting