Senior Manager, MarTech
3 days ago
Requisition ID
: 241925
Tangerine is Canada's leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It's important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.
As Canada's leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.
Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape
What You Will Be Doing
Drive the success of Tangerine's Marketing Technology and Digital Capabilities by defining and executing strategies that enable best-in-class client experiences and marketing performance. This role will lead the vision and roadmap for MarTech platforms, ensuring seamless integration, data connectivity, and automation across the marketing funnel to accelerate acquisition, engagement, and retention.
Is this role right for you? In this role, you will:
- Champion a client-first approach by leveraging technology to deliver personalized, data-driven experiences and deepen relationships across the Bank's ecosystem.
- Develop and own the strategic vision and multi-year roadmap for marketing technology capabilities—including web platforms, personalization tools, and automation systems—to enable scalable, connected, and measurable marketing programs.
- Lead implementation and adoption of MarTech solutions, ensuring alignment with business objectives, operational readiness, and effective change management across impacted teams.
- Drive operational efficiency and performance optimization through automation, advanced analytics, and resource planning to reduce costs and maximize ROI.
- Collaborate across Marketing, Digital, Technology, and Enterprise teams to integrate roadmaps, align priorities, and deliver capabilities that support both Tangerine and broader Scotiabank objectives.
- Ensure compliance and governance by embedding risk management, data privacy, and accessibility standards into all technology and process decisions.
- Foster a high-performance, inclusive culture, promoting innovation, continuous improvement, and knowledge sharing within the team and across the organization.
Skills
Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
- 7+ years in marketing technology, digital platforms, or marketing operations within an enterprise environment.
- Proven track record in MarTech strategy development, roadmap execution, and capability enablement.
- Hands-on experience with Adobe Experience Cloud (AEM, Target, Journey Optimizer) and familiarity with complementary platforms (e.g., CDPs, marketing automation and AI, analytics tools, next best action).
- Strong understanding of data-driven marketing, personalization, A/B testing, and conversion optimization.
- Exceptional stakeholder management and ability to influence across Marketing, Technology, and business units.
- Knowledge of data privacy regulations (e.g., Law 25) and web accessibility standards (WCAG).
- Agile delivery experience and comfort working with cross-functional and offshore teams.
What's in it for you?
- Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.
- Join a modern banking environment where design plays a central role in shaping client value.
- Be part of a high-visibility team that is reimagining the future of personal finance in Canada.
- You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
- You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don't apply here.
- You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
- Tangerine employees participate in Scotiabank's pension & benefits programs (available to permanent employees)
Location(s): Canada : Ontario : Toronto
At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.
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