District Sales Manager

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Position Summary
The District Sales Manager's role is to ensure achievement of the Canadian sales objectives and growth the business in line with the Company's mission; to develop and implement sales plans across country through both strategic and tactical activities; manage, coach and lead a team of sales professionals, to be accountable to the sales objectives, to accurately forecast sales projections; and to provide regular feedback on the status of specific sales opportunities, the market and competitor activities.

Position is location: Canada

Position is field-based, customer-facing and Home office based.

Changes to individual responsibilities may occur due to business needs and other related duties may be assigned.

Preferred Experiential Background

• Knowledge of national clinical and research applied genetics and genomics is required.
• Demonstrable experience working with key clinical and research accounts and customers across Canada
• 15+ years or equivalent of proven life science capital sales experience.
• Experience in managing and leading a team to meet sales objectives
• Success in mentoring or coaching a team in delivering results
• Success working effectively within a highly collaborative, team setting.
• Experience in consultative and strategic selling situations.
• Success driving complex sales within multi-layered environments.
• Experience winning/growing business and establishing long-term customer relationships.
• Highly motivated with strong drive to deliver exceptional results individually and as part of a team.
• Success working in a fast-paced environment and adapting to change.
• Understanding of next generation sequencing (NGS) and genotyping is foundational to the position.

Scope Of Responsibilities

• Executes operational objectives and partners with senior leadership on strategic planning.
• Recommends methods to improve operational effectiveness.
• Develops, modifies, and executes company policies that affect immediate operations and may have an enterprise-wide effect.
• Works on highly complex assignments where problem solving requires conceptual thinking as all factors may not be clearly defined.
• Implementation/execution of sales plan to meet assigned district sales quotas.
• Adjustment to sales plan in accordance with changing Company and customer needs.
• Own and engage in accurate forecasting and sales pipeline management activities.
• Manage team's proactive utilization and maintenance of CRM database.
• Demonstrate command of scientific knowledge to lead collaborative and consultative sales process.
• Interactions require the ability to negotiate and persuade others in sensitive and complex situations while preserving relationships.
• Frequently interacts with senior management and/or executives on matters concerning several functional areas, divisions, and/or customers.
• Proactively monitor emerging market trends and customer needs in order to identify new opportunities for the Canadian market
• Effectively collaborate cross-functionally across company regardless of geographic location, in order to achieve goals and meet customer needs.
• Successfully mentor Territory Account Managers to navigate and manage a multi-tiered sales process for capital equipment, consumables, and services.
• Effectively handle interpersonal challenges and keep self/team focused on customer.
• Frequently advises team(s) on complex matters and has significant influence in terms of budget, methods, and staffing.
• versees experienced professionals and may be responsible for subordinate supervisors and/or managers.

Experience/Education

• Required: Life Science Bachelor's degree and a minimum of 15 years of related experience, with 3+ years of Management experience.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact To learn more, visit: The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.