Marketing Lead

Are you passionate about birds and backyard wildlife? Do you find joy in creating a space where nature thrives? At Urban Nature Store, we share a love of the outdoors and are dedicated to helping cultivate a vibrant, wildlife-friendly environment. We take pride in being more than just a retailer. As an independent business, we are committed to providing expert advice and personalized service. Deeply rooted in our local community, we embrace our Canadian heritage and the natural beauty that surrounds us. Our goal is to inspire and support a connection to wildlife, whether through birding, gardening, or simply enjoying the peaceful presence of nature in backyards.

Urban Nature Store enhances the discovery and the development of people's inner passion for birds, gardens, and wildlife. Join us and celebrate this journey.

Full-time - In office/ onsite

No benefits plan offered for this role currently

Working language - English (required)

Target Salary - $80k - 85k

Job Summary

We are seeking a highly organized, proactive, and strategically minded Marketing Lead, who thrives in a fast-paced, dynamic environment. The successful Candidate will possess leadership, digital marketing, retail brand development, and store launch expertise; to drive Customer engagement, revenue growth, and our long-term market positioning.

Key Responsibilities

Strategic Marketing Programs

• Plan, build and launch; marketing initiatives that align with the business goals.
• Optimize existing programs to support past activities and sustain growth.
• Develop and execute advertising campaigns and promotional programs via traditional channels such as print, radio, outdoor, and sponsorships.

Constant Customer & Community Contact

• Manage, maintain, and develop short- and long-term customer contact and engagement strategies. Implement cohorts, journeys, and win-back programs (dynamic segments, product/event triggers, predictive flows).
• Build and manage relationships with vendors, media, and community partners. Represent the company at events and initiatives to strengthen local markets and increase our brand exposure.
• Develop acquisition strategies across Meta, YouTube, Direct Mail, email/SMS, and mobile. Visibility.
• Lead new store launches with market research, customer profiling, promotional calendars, and community engagement. Apply interior architecture principles to optimize layouts, flow, signage, and merchandising for conversion.
• Conduct feasibility studies and competitive analysis to evaluate new store opportunities and guide strategic decisions.

Data Management & Reporting

• Plan, direct, and evaluate advertising, marketing, and public relations strategies across retail
• Regularly report on Marketing KPl's to the senior Management team.
• Highly competent in interpreting large amounts of data, distilling and reporting in an understandable manner both to senior management and store level management.

E-commerce Platform Management

• Point-of-Sale (POS) administration and maintenance of retail systems. Troubleshoot POS peripherals.
• Maintain data syncs between various systems.
• Drive long-term growth by expanding to multiple store locations with consistent branding, marketing integration, and customer-focused design strategies.
• The successful Candidate will oversee all aspects of our digital strategy and Customer experience throughout the organization.

What you'll bring

• A diploma or degree (or equivalent experience) concentrated in Media, Marketing or Communications.
• Progressive experience in marketing leadership, including retail expansion and e-commerce growth.
• Strong experience collaborating across functions and influencing executive­ level decisions.
• Excellent communication, presentation, and leadership skills; able to engage and inspire diverse teams and members
• An analytical mindset and curious mind, with experience in measuring performance and ROI.

Here is some of the technology that we utilize throughout our organization. Please comment in your cover letter on any exposure you may have had throughout your career:

• NCR Counterpoint
• Marketing Platforms:
• Google Ads, Facebook Ads Manager, Amazon Seller Central, Hootsuite, Omisend, Klaviyo, Mailchimp, WordPress & Zoho Social
• Adobe Photoshop.
• Al-driven marketing tools, automation, and advanced analytics.
• SEO initiatives.

Interview Process:

We typically post for 30-60 days. After 2 weeks we begin shortlisting Candidates and will reach out to you if we see a fit. First communication is a phone interview, and we always confirm via email. We begin our in-person interviews typically in the third week. We communicate well and provide timely feedback. No ghosting

Thank you for considering this opportunity.

Urban Nature Store is an equal opportunity employer and is committed to providing accommodations for persons with disabilities.

In accordance with the Accessibility for Ontarians with Disabilities Act, please advise in your communication of interest in this opportunity, of any accommodations required to ensure fair and equitable access through the recruitment and selection process.