Marketing Lead

Marketing Lead - AccessFest

Company Overview

AccessNow is a global leader in accessibility and disability inclusion, creating impactful experiences that empower communities to embrace a more accessible world. Through our technology platform, community-driven initiatives, and public engagement, we work with cities, destinations, brands, and organizations to advance accessibility through data, storytelling, and lived experience.

AccessFest
is AccessNow's flagship public-facing festival; a large-scale arts and culture event that brings accessibility into the public square. AccessFest blends live performances, talks, installations, community activations, and partnerships to create a bold, innovative, inclusive civic experience.

Role Overview

We are seeking a
Marketing Lead – AccessFest
to lead the marketing vision, strategy, and execution for AccessFest. This role is responsible for building momentum, shaping narrative, and driving audience growth in the lead-up to the festival and beyond.

This is a senior, hands-on role designed as a
high-impact contract mandate
with clear ownership of AccessFest marketing. This role has the potential to evolve into a broader marketing leadership position across AccessNow. The Marketing Lead will work closely with AccessNow leadership, creative partners, and communications collaborators to ensure AccessFest is visible, compelling, and culturally resonant.

Key Responsibilities

Marketing Strategy & Festival Positioning

• Work closely with the CEO to develop and lead the overall marketing strategy for AccessFest
• Shape and refine the festival's narrative, positioning, and key messages
• Ensure a cohesive and compelling presence across all marketing channels

Campaign Development & Execution

• Plan and execute integrated marketing campaigns leading up to AccessFest
• Own marketing timelines, milestones, and deliverables
• Build sustained momentum, anticipation, and audience engagement

Creative Leadership & Execution

• Lead creative direction for festival marketing, including campaign concepts, visual direction, and content formats
• Contribute directly to creative execution where needed (e.g. social content, layouts, campaign assets)
• Brief and collaborate with designers, videographers, photographers, and other creative partners

Audience Growth & Engagement

• Drive audience development, awareness, and participation
• Build excitement across social media, email, partnerships, and earned channels
• Collaborate with performers, speakers, sponsors, and partners to amplify reach

Cross-Functional & Partner Collaboration

• Work closely with communications, programming, partnerships, and production teams
• Align marketing efforts with sponsorship activations and partner visibility
• Support media and promotional opportunities tied to the festival

Measurement & Optimization

• Track campaign performance and audience engagement metrics
• Use insight and feedback to refine strategy and execution in real time
• Balance brand-building with measurable awareness and attendance goals

Qualifications

• Demonstrated experience leading marketing for festivals, large-scale events, major campaigns, or cultural activations
• Proven ability to develop marketing strategy and execute creative work
• Strong creative judgment, with an eye for design, storytelling, and visual communication
• Comfort working across tools such as Figma, Adobe Creative Suite, Canva, or similar
• Strong understanding of digital marketing, content strategy, and audience development
• High emotional intelligence, with strong interpersonal awareness and judgment
• Strategic, out-of-the-box thinking balanced by clarity, organization, and follow-through
• Excellent communication skills, including the ability to hold direct, candid conversations with a calm and constructive approach
• A positive, adaptable mindset with openness to feedback and continuous improvement
• Understanding of social media, creative workflows, and collaborative partner relationships
• A team-oriented approach, with the ability to work effectively across functions and disciplines

Position Details

• Employment Type:
  Contract, with potential to evolve into a longer-term or expanded marketing leadership role
• Compensation:
  K
• Location:
  GTA-based, hybrid
• Start Date:
  As soon as possible

To Apply

Please submit:

• Your
  CV
• Examples of past work demonstrating experience in festival, event, or campaign marketing
• (Portfolios, case studies, or links to live campaigns are welcome.)

Applications can be sent to:

Applications will be reviewed on a rolling basis. Due to the volume of interest, only successful applicants will be contacted.

Accessibility Accommodations

AccessNow is committed to creating an inclusive workplace. If you have any accessibility requirements or concerns regarding the hiring process or employment, please reach out to