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Marketing Lead

6 hours ago

Toronto, Ontario, Canada Home Depot Canada Full time

Pay Range: $85,000 - $115,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

With a career at The Home Depot, you can be yourself and also be part of something bigger.

The Marketing Lead is a champion for our customers. They will build campaign & communication strategies while driving and implementing integrated customer-first marketing plans for the business across paid, owned and earned channels. They will drive trips & transactions across our Pro, DIY and DIFM customers. Working closely with internal merchandising and cross-functional partners, they optimize current campaigns and initiatives to improve performance. They track progress and communicate results regularly with the 360 businesses to ensure visibility and alignment. They are responsible for leading the team & coordinating campaign details across various internal merchandising and other cross-functional partners to ensure a seamless end to end campaign execution across all channels, providing recommendations and updates to their 360 businesses to ensure visibility and alignment.

Additionally, they will lead a team of marketing specialist(s) in driving marketing initiatives for their respective portfolio

Key Responsibilities:

Planning and Execution

  • Provide planning support for annual marketing strategies
  • Develop marketing campaign strategies, leveraging consumer and competitive insights, and business metrics.
  • Lead detailed end-to-end implementation of integrated marketing plans across all channels.
  • Act as the main point of contact for all category-specific advertising production, including campaign details, briefing, creative proofing and approvals.
  • Proactively communicate and engage key partners on all campaign details, from planning & aligning to proofing, and results.
  • Ensure campaigns launch on time by adhering to established processes and timelines; pivot quickly to address market changes or business risks.
  • Update and maintain departmental marketing calendar and supporting materials.
  • Champion The Home Depot brand values across all marketing content and communications.
  • Liaise with US counterparts to ensure effective integration and use of resources.
  • Support additional projects for the marketing team as required.

Customer Focus & Campaign Performance

  • Keep track of competitor and market trends
  • Become knowledgeable in the industry, business, and customer
  • Proactively evaluate effectiveness of marketing executions by reviewing results and applying learnings during and post-campaign

Competencies:

  • Plans & Aligns
  • Drives Engagement
  • Action Oriented
  • Collaborative
  • Customer Focused
  • Communicates Effectively
  • Ensures Accountability

Skills:

  • Strong Communication Skills: Effectively communicates and coordinates across teams.
  • Collaborative: build close, meaningful working relationships, engaging partners and fostering different perspectives.
  • Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
  • Customer-Centric: Provides insightful feedback to enhance customer campaigns.
  • Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
  • Team Leader: Builds strong partnerships; people first leader; maintains positive attitude
  • Self Starter: Driven by results and continuous improvement

Direct Manager/Direct Reports:

  • Reports to the Director of Marketing
  • Marketing Specialist(s)

Travel Requirements:

  • Travel to Store Support Centre for Hybrid days (currently Monday-Thursday in office)
  • Conduct store walks as needed (Home Depot, Competitors and non-Competitors)

Physical Requirements:

  • Extended Sitting

Hybrid Work:

Hybrid (currently Monday-Thursday in office)

Working Conditions:

  • Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
  • Working in stores and/or the Innovation Center
  • Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)

Minimum Education:

  • Undergraduate degree or college diploma preferably in business or marketing

Minimum Years of Work Experience:

  • Minimum 5+ years of previous marketing experience

Minimum Leadership Experience:

  • Previous leadership experience is an asset

Certifications:

  • None

Other Requirements/Assets:

  • Advanced capability in MS PowerPoint, Excel, Word, Outlook
  • Bilingual (English/French) will be considered an asset

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.