Senior Technical Analyst, MarTech Implementation

We are looking for a Senior Technical Analyst specializing in MarTech Implementation to be a part of our Manulife team. As a key member, you will lead digital analytics and marketing technology projects, assisting with tool implementation and integrating Adobe Marketing within Manulife US. This position presents an exciting opportunity to join a team that emphasizes collaboration and creativity, renowned for its outstanding results.

Required Qualifications

• Bachelor's degree in engineering, computer science, or a related IT field, or equivalent professional experience.
• At least 3 years of experience in digital analytics, specializing in digital performance evaluation, data integration, and strategy improvement.
• Proficient in JavaScript, XML, HTML, CSS, and outstanding computer programming principles.
• Proficient knowledge of tagging solutions like Adobe Launch/DTM and Google Tag Manager and event-triggered data layer integration for Adobe Analytics.
• Experience in developing and maintaining Solution Build Reference (SBR) implementations.
• Expertise in Adobe Analytics and its associated tools within the Adobe Experience Cloud.
• Experience supporting the deployment and maintenance of digital analytics tools like Adobe Analytics and Tag Management Systems.
• Proficient in developing, customizing, and resolving events and tags with JavaScript, XML, HTML, and CSS.
• Implement analytics tracking codes, conduct quality assurance, improve user experience through A/B testing, and use targeted content with Adobe Target.
• Familiarity with techniques for enabling digital analytics, with a focus on maintaining data layer consistency and integrating Adobe MarTech.

Preferred Qualifications

• Experience in a production environment related to analytics technology and digital analytics tagging strategies.
• Established proficiency in working with digital marketing, optimization, IT, and external partners to deliver mentorship on tagging solutions and governance of digital analytics.
• Experience working with IT teams on continuous development and alignment of web property initiatives.
• Proficiency in advancing standardized tagging methodologies and assisting IT in making architectural decisions.
• Proficient in interpersonal dynamics, communication strategies, and time organization, embodying a motivated and strategic partnership.
• Motivated individual who excels in collaboration, with strong critical thinking and effective interpersonal, communication, and time management abilities.

When You Join Our Team

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.

About Manulife And John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact

Referenced Salary Location
Toronto, Ontario

Working Arrangement
Hybrid

Salary range is expected to be between
$86,250.00 CAD - $155,250.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.