Marketing Coordinator

2 weeks ago

Niagara Falls, Ontario, Canada SimplySigns Ltd Full time

Job Summary

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in executing marketing strategies that drive brand awareness and sales growth. This position requires a blend of creativity and analytical skills, with a strong focus on digital marketing initiatives, e-commerce, and product management. The Marketing Coordinator will collaborate with various teams to enhance our online presence and optimize marketing campaigns.

Responsibilities

  • Develop and implement effective digital marketing strategies across multiple platforms, including social media, email, and e-commerce channels.
  • Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
  • Manage and optimize Facebook Advertising campaigns to increase engagement and conversions.
  • Utilize Google Analytics and Google AdWords to track campaign performance and make data-driven decisions.
  • Collaborate with the sales team to align marketing efforts with sales goals and product management initiatives.
  • Create engaging content for our website using WordPress, ensuring SEO best practices are followed to enhance visibility.
  • Design marketing materials using Adobe Creative Suite to support promotional activities.
  • Assist in budgeting for marketing projects and monitor expenses to ensure adherence to financial plans.
  • Coordinate email marketing campaigns, analyzing results to improve future outreach efforts.
  • Maintain up-to-date knowledge of digital marketing trends and tools to continuously improve our strategies.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Proven experience in digital marketing, including e-commerce, SEO, email marketing, and social media advertising.
  • Proficiency in Google Analytics, Google AdWords, WordPress, HTML, and Adobe Creative Suite is highly desirable.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent research skills with a keen eye for detail.
  • Ability to manage multiple projects simultaneously while meeting deadlines.
  • Strong communication skills, both written and verbal.
  • A passion for marketing trends and a desire to learn new techniques. If you are ready to take your career in marketing to the next level with an innovative team that values creativity and results-driven strategies, we encourage you to apply.

Job Type: Full-time

Pay: $28.72-$35.15 per hour

Expected hours: 40 per week

Work Location: In person

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