Lifecycle (CRM) Marketing Specialist

Lifecycle (CRM) Marketing Specialist

Location: Niagara Falls, Ontario (In-Office)

Job Type: Full-Time

Company: See Sight Tours / Tripshepherd

The Role

The Lifecycle Marketing Specialist plays a key role in shaping how customers experience See Sight Tours and TripShepherd from their first interaction to long after their tour. You will help build, test, deploy, and optimize email and SMS campaigns that boost engagement, improve retention, and strengthen customer loyalty.

This role supports our broader CRM and retention strategy by managing lifecycle flows, tracking performance, coordinating customer feedback programs, and contributing to first-party data initiatives—all with the goal of delivering exceptional experiences throughout the customer journey.

Who You Are

You are a detail-oriented, data-driven marketer who thrives on creating seamless, personalized customer journeys. You enjoy analyzing performance, optimizing campaigns, and turning customer insights into actionable improvements. You're collaborative, proactive, and passionate about lifecycle marketing best practices, from compliance to creative execution. Above all, you're committed to elevating the customer experience at every touchpoint.

What You'll Do

Email Marketing

• Build, test, and schedule email campaigns across multiple brands and segmented audiences.
• Create and optimize lifecycle flows including welcome, win-back, cart abandonment, and re-engagement journeys.
• Conduct thorough email preview testing across Gmail, Outlook, Apple Mail, Yahoo, and all major clients—including dark mode and mobile responsiveness.
• Ensure compliance with CASL, CAN-SPAM, GDPR, and all relevant regulatory frameworks.
• Execute A/B tests to improve open rates, CTR, conversions, and retention metrics.
• Use personalization and QA tools to ensure high-quality design and content accuracy.
• Collaborate with design and brand teams to request, refine, and review creative assets.
• Apply basic HTML/CSS to edit responsive templates or fix formatting issues.
• Track, analyze, and report on email performance, sharing insights to guide ongoing improvement.
• Background in klaviyo platform or similar platform

SMS Marketing

• Build and schedule SMS campaigns aligned with email and retention strategies.
• Ensure SMS opt-in compliance, frequency management, and best practices.
• Monitor performance, analyze results, and provide recommendations for testing and optimization.

Customer Feedback & Retention Programs

• Support first-party data initiatives through survey coordination and results tracking.
• Monitor customer sentiment and emerging trends to identify opportunities for improvement.
• Help build feedback loops that connect customer insights to marketing and product strategies.

Collaboration & Optimization

• Work closely with brand, analytics, CX, and marketing teams to ensure consistent messaging across all lifecycle touchpoints.
• Stay informed about lifecycle innovations, channel trends, and best practices.
• Propose new ideas, tools, or testing opportunities to enhance performance.
• Assist with cross-functional projects and contribute to broader retention goals.

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• 2+ years of hands-on experience with email marketing.
• Proficiency with ESPs and familiarity with end-to-end campaign workflows.
• Working knowledge of HTML/CSS for email formatting and troubleshooting.
• Analytical mindset with experience interpreting performance metrics.
• Highly organized, strong communication skills, excellent attention to detail.
• Ability to thrive in a fast-paced, evolving environment as a collaborative team player.

Preferred Qualifications

• Experience in lifecycle or retention marketing.
• E-commerce or B2C marketing experience.
• Familiarity with survey platforms and customer feedback tools.
• Experience with marketing automation, segmentation, and customer journey mapping.