Marketing Manager, Outlet Collection Niagara

JLL empowers you to shape a brighter way.  Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   Marketing Manager - Maternity Leave CoverageOutlet Collection at Niagara | Niagara-on-the-Lake, Ontario12-Month Contract PositionJoin JLL as Marketing Manager for the Outlet Collection at Niagara, where you'll lead comprehensive marketing initiatives for one of Canada's premier outlet destinations. This 12-month contract position offers the unique opportunity to make an immediate impact while driving strategic marketing efforts that directly influence property performance and tenant success. This is a full-time on-site position requiring standard business hours Monday through Friday, with flexibility to work occasional evenings and weekends for events and campaign launchesWHAT YOU'LL BE DOINGStrategic Marketing LeadershipDevelop and execute an annual marketing plan that is aligned with the property's strategic goalsCreate, monitor, and optimize marketing budget with monthly monitoring and reforecasting to ensure year-end projections are metAnalyze sales data, market trends, and consumer insights to inform strategic decision-making and leasing effortsPublic Relations & Media ManagementBuild and maintain strategic relationships with local media contacts and community partnersExecute media buying strategies and manage vendor relationships for consistent brand messagingDevelop press releases and coordinate media events to support property initiatives and special campaignsCampaign Development & ExecutionManage comprehensive digital marketing programs including social media, mobile marketing, and web presenceDesign and execute comprehensive seasonal campaigns, holiday promotions, and signature shopping events from conception through completion, including timeline development, resource allocation, and cross-channel coordination to drive targeted foot traffic and measurable sales increasesDevelop integrated marketing strategies that leverage multiple touchpoints including email marketing, social media, digital advertising, outdoor signage, radio partnerships, and in-center activations while ensuring brand consistency across all customer communicationsCreate and implement data-driven campaign optimization processes, including audience segmentation, performance benchmarking, and real-time adjustments to maximize ROI and campaign effectivenessTrack and analyze campaign performance metrics including foot traffic patterns, conversion rates, social engagement, digital analytics, and sales attribution to inform strategic decision-making and optimize future initiativesAssist with creation of professional sales materials and marketing collateral to support leasing initiativesTenant Relations & Community PartnershipsBuild strategic relationships with key retail partners to develop co-marketing opportunities and drive individual store performanceEstablish an ongoing partnership with tenants to maximize individual store sales through retailer communications, sales promotions and visual merchandising.Facilitate new tenant onboarding processes including marketing integration and partnership opportunity identificationMonitor tenant sales performance through monthly reporting analysis and provide strategic recommendations to enhance individual retailer successCollaborate with Specialty Leasing to identify and implement ancillary revenue streamsCultivate community partnerships and represent the centre at local events and networking opportunitiesTeam Leadership & OperationsProvide daily leadership and strategic guidance to Tourism Specialist direct report, including goal-setting and performance reviews, coaching, and professional development / training opportunities.Collaborate cross-functionally with Leasing, Operations, and Regional Marketing teamsEnsure compliance with corporate policies, procedures, and brand standards WHAT WE'RE LOOKING FORBachelor's degree in Marketing, Communications, Business, or related field3-5 years of marketing experience in retail, shopping centers, or related consumer-facing industriesBudget management experience with demonstrated fiscal responsibilityStrong analytical skills with ability to interpret sales data and market researchExceptional written and verbal communication skillsEvent planning and project management experienceProficiency in digital marketing platforms, social media management, website content management systems, and Microsoft Office Suite applicationsPreferred QualificationsShopping center or outlet retail experienceKnowledge of tourism and hospitality marketingSales and negotiation experienceProficiency in digital marketing platforms and toolsKey CompetenciesStrategic thinking with tactical execution abilitiesStrong interpersonal skills and stakeholder managementCreative problem-solving and innovative thinkingAbility to multitask and manage competing prioritiesLeadership and team development capabilitiesCultural sensitivity and community engagement skillsCollaborative leadership and cross-functional team coordination with demonstrated ability to build consensus and drive results.Why Choose This RoleProfessional Impact: Lead marketing initiatives for a flagship property with immediate visibility and measurable resultsSkill Development: Gain comprehensive experience across all marketing disciplines while working with industry-leading tools and platformsStrategic Exposure: Partner with cross-functional teams on high-impact initiativesUnique Environment: Work in a dynamic tourist destination that combines retail excellenceNetworking Opportunities: Build relationships across retail, tourism, and community sectorsLocation: On-site –Niagara, ONIf this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements.  We're interested in getting to know you and what you bring to the tableJLL Privacy NoticeJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.For additional details please see our career site pages for each country.For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you may email us at This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.