Marketing Manager, Outlet Collection Niagara

Marketing Manager - Maternity Leave Coverage
Outlet Collection at Niagara | Niagara-on-the-Lake, Ontario
12-Month Contract Position
Join JLL as Marketing Manager for the Outlet Collection at Niagara, where you'll lead comprehensive marketing initiatives for one of Canada's premier outlet destinations. This 12-month contract position offers the unique opportunity to make an immediate impact while driving strategic marketing efforts that directly influence property performance and tenant success. This is a full-time on-site position requiring standard business hours Monday through Friday, with flexibility to work occasional evenings and weekends for events and campaign launches

What You'll Be Doing
Strategic Marketing Leadership

• Develop and execute an annual marketing plan that is aligned with the property's strategic goals
• Create, monitor, and optimize marketing budget with monthly monitoring and reforecasting to ensure year-end projections are met
• Analyze sales data, market trends, and consumer insights to inform strategic decision-making and leasing efforts

Public Relations & Media Management

• Build and maintain strategic relationships with local media contacts and community partners
• Execute media buying strategies and manage vendor relationships for consistent brand messaging
• Develop press releases and coordinate media events to support property initiatives and special campaigns

Campaign Development & Execution

• Manage comprehensive digital marketing programs including social media, mobile marketing, and web presence
• Design and execute comprehensive seasonal campaigns, holiday promotions, and signature shopping events from conception through completion, including timeline development, resource allocation, and cross-channel coordination to drive targeted foot traffic and measurable sales increases
• Develop integrated marketing strategies that leverage multiple touchpoints including email marketing, social media, digital advertising, outdoor signage, radio partnerships, and in-center activations while ensuring brand consistency across all customer communications
• Create and implement data-driven campaign optimization processes, including audience segmentation, performance benchmarking, and real-time adjustments to maximize ROI and campaign effectiveness
• Track and analyze campaign performance metrics including foot traffic patterns, conversion rates, social engagement, digital analytics, and sales attribution to inform strategic decision-making and optimize future initiatives
• Assist with creation of professional sales materials and marketing collateral to support leasing initiatives

Tenant Relations & Community Partnerships

• Build strategic relationships with key retail partners to develop co-marketing opportunities and drive individual store performance
• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications, sales promotions and visual merchandising.
• Facilitate new tenant onboarding processes including marketing integration and partnership opportunity identification
• Monitor tenant sales performance through monthly reporting analysis and provide strategic recommendations to enhance individual retailer success
• Collaborate with Specialty Leasing to identify and implement ancillary revenue streams
• Cultivate community partnerships and represent the centre at local events and networking opportunities

Team Leadership & Operations

• Provide daily leadership and strategic guidance to Tourism Specialist direct report, including goal-setting and performance reviews, coaching, and professional development / training opportunities.
• Collaborate cross-functionally with Leasing, Operations, and Regional Marketing teams
• Ensure compliance with corporate policies, procedures, and brand standards

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3-5 years of marketing experience in retail, shopping centers, or related consumer-facing industries
• Budget management experience with demonstrated fiscal responsibility
• Strong analytical skills with ability to interpret sales data and market research
• Exceptional written and verbal communication skills
• Event planning and project management experience
• Proficiency in digital marketing platforms, social media management, website content management systems, and Microsoft Office Suite applications

Preferred Qualifications

• Shopping center or outlet retail experience
• Knowledge of tourism and hospitality marketing
• Sales and negotiation experience
• Proficiency in digital marketing platforms and tools

Key Competencies

• Strategic thinking with tactical execution abilities
• Strong interpersonal skills and stakeholder management
• Creative problem-solving and innovative thinking
• A

bility to multitask and manage competing priorities

• Leadership and team development capabilities
• Cultural sensitivity and community engagement skills
• Collaborative leadership and cross-functional team coordination with demonstrated ability to build consensus and drive results.

Why Choose This Role

• Professional Impact: Lead marketing initiatives for a flagship property with immediate visibility and measurable results
• Skill Development: Gain comprehensive experience across all marketing disciplines while working with industry-leading tools and platforms
• Strategic Exposure: Partner with cross-functional teams on high-impact initiatives
• Unique Environment: Work in a dynamic tourist destination that combines retail excellence
• Networking Opportunities: Build relationships across retail, tourism, and community sectors