Director of Advertising Performance

50 minutes ago

Toronto, Ontario, Canada Accrue Full time

Director of Advertising & Innovation

Location:
Toronto, ON (Hybrid)
Level:
Senior Leadership / Department Head

About Accrue

Accrue is a data-first marketplace agency on a mission to redefine Retail Media. We specialize in the Amazon ecosystem (Search, DSP, Streaming TV, AMC), but we do it differently. We are looking for a
Director of Advertising & Innovation
to lead our media department, own our service roadmap, and bridge the gap between human strategy and AI efficiency

.

The Role

This is a dual-threat role: you are both a
Master Media Strategist
and a
Service Visionary
. You will oversee the advertising performance for our top-tier clients while simultaneously architecting the future of how Accrue media arm operates.

You will own the
Advertising Service Roadmap
, deciding which tools we use, how we integrate AI into our workflows, and how our internal reporting dashboard evolves to provide deeper insights for our clients.

Key Responsibilities

  • Department Leadership:
    Manage and mentor our media team, ensuring high-level execution across Sponsored Ads, DSP, and AMC.
  • Top-Tier Strategy:
    Act as the "Lead Architect" for our largest accounts, designing full-funnel strategies that move the needle on market share.
  • Service Roadmap & AI Integration:
    Own the evolution of our ad services. You will identify and implement AI tools for automated bidding, creative testing, and campaign management.
  • Product Ownership (Reporting):
    Take over the domain of our
    internal reporting dashboard
    . Work with our data analyst to ensure it remains the "single source of truth" for client performance.
  • The Playbook:
    Standardize excellence by building and updating our internal playbooks (e.g., The AMC Narrative, The DSP Prospecting Guide, The AI Creative Workflow).

Who You Are

  • The Strategist:
    5–7+ years in Amazon/Retail Media. You've mastered the DSP and understand that AMC is the key to the future.
  • The Builder:
    You aren't satisfied with manual work. You have a "Product Manager" mindset—always looking for ways to automate workflows and improve our tech stack.
  • AI-Fluent:
    You are already experimenting with LLMs and automation tools to speed up keyword research, reporting, or creative briefings.
  • Data-First:
    You are comfortable "talking shop" with developers. You understand how data flows from Amazon APIs into a dashboard and how to make that data actionable.
  • Leader:
    You enjoy the challenge of growing a team and setting the standard for a department.

Technical Qualifications

  • Advanced mastery of
    Amazon DSP
    and
    Sponsored Ads
    .
  • Experience (or high proficiency) with
    Amazon Marketing Cloud (AMC)
    .
  • Experience in Walmart Connect, Criteo, Orange Apron Media, TRM an added benefit
  • Strong understanding of
    Data Visualization
    and how to structure reporting for executive-level clients.

Why Accrue?

  • Equity in Innovation:
    You aren't just a cog in a wheel; you are the one designing the wheel.
  • Hybrid Work:
    Balanced Toronto lifestyle collaborative onsite days with flexible remote time.
  • Performance Bonus:
    A salary structure that rewards the growth of the department and the success of our innovation roadmap.

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