Media Buyer

1 week ago

Canada Viral Nation Inc. Full time
Position Overview:

The Media Buyer will be responsible for planning, executing, and optimizing paid media campaigns across multiple platforms to drive measurable results for clients. This role requires a strategic thinker with strong analytical skills and a deep understanding of audience targeting, bidding strategies, and performance metrics. Working closely with the strategy and creative teams, the Media Buyer ensures campaigns are aligned with brand goals and deliver maximum ROI. The ideal candidate is detail-oriented, data-driven, and thrives in a fast-paced, collaborative environment.

What you'll do here:
  • Launch, manage, and report on paid media campaigns across social, search, and programmatic platforms.
  • Collaborate closely with the Manager, Paid Media and others Media Buyers to communicate campaign needs, performance insights, and optimization opportunities.
  • Oversee daily monitoring and optimization to ensure campaigns meet performance goals and align with broader media strategies.
  • Maintain quality control and ensure all campaigns adhere to client objectives, budgets, and timelines.
  • Assist in preparing and presenting internal and external materials, including reports, strategies, and client updates.
  • Participate actively in agency initiatives such as ideation sessions, training, and new business pitches.
    Confidently speak to campaign strategies, performance, and rationale when engaging with internal and external stakeholders.
Qualifications:
  • 3+ years of paid media buying experience within a performance marketing or media agency.
  • Strong understanding of paid media from both qualitative and quantitative perspectives, including Paid Social, Paid Search, and Programmatic is highly preferred.
  • Proven ability to collaborate cross-functionally and communicate clearly—both verbally and in writing.
  • Proficient in Google Workspace.
  • Experience managing workflows via project management tools (e.g., , Asana, ClickUp).
  • Strong creative sensibility and awareness of current marketing trends.
  • Highly organized with strong accountability for timelines, deliverables, and campaign performance.
  • Deep understanding of marketing best practices, testing methodologies, and optimization strategies.
  • Fluent in English, both spoken and written.

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