Paid Media Specialist

Position Summary

We are looking for a Paid Media Specialist to join our growing team.

In this role, you will drive measurable growth across our paid acquisition, execute data-driven campaigns across 6 advertising platforms, and build scalable systems that help practitioners discover Practice Better.

The ideal candidate is a data-driven marketer who thinks in CAC and ROAS, thrives on experimentation and A/B testing, and combines analytical rigor with hands-on campaign execution.

Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Canadian-based candidates only, and preference will be given to applicants legally authorized to work in Canada.

What You'll Be Doing

• Manage and optimize paid campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, Reddit, and G2 to drive high-value conversions.
• Execute A/B tests on ad creative, landing pages, audience targeting, and bidding strategies to continuously improve campaign performance and lower acquisition costs.
• Monitor daily performance and analyze campaigns using metrics like CAC, ROAS, and conversion rates; identify optimization opportunities, budget allocation recommendations, and implement data-backed improvements.
• Explore and launch new paid channels (e.g., Spotify, TikTok, etc.) to expand our acquisition mix and find untapped sources of high-quality leads.
• Collaborate cross-functionally with the Marketing team to translate campaign learnings into broader strategic insights and ensure paid tactics align with broader team initiatives.
• Partner with the data team to refine existing dashboards and build new reporting views as the paid strategy evolves, and new measurement needs emerge

What You Bring

• 2-3 years of hands-on experience managing paid media campaigns in a digital marketing/ acquisition
• Proven Google Ads expertise with demonstrated ability to drive measurable results and optimize for conversion efficiency
• Strong communication and collaboration skills, with a bias for clarity and action
• Multi-platform fluency across funnel stages - you've run both awareness campaigns (Meta, LinkedIn) and high-intent conversion campaigns (Google, Microsoft Ads, G2)
• Track record of systematic A/B testing across ad text/creative, landing pages, audience segments, and bidding strategies to drive incremental performance gains
• Analytical, curious, and adaptable - you seek solutions, not perfection
• Comfortable operating in a fast-moving, growth-stage environment

Bonus Points

• B2B SaaS experience - you've worked in subscription-based businesses and understand the nuances of marketing to professional buyers
• Experience with Google Analytics/ Amplitude or other analytics platforms for tracking user behavior and building conversion funnels
• Familiarity with marketing attribution models (first-touch, last-touch, multi-touch/ data-driven) and challenges around measuring cross-channel impact
• Familiarity with tagging and tracking setup - you've worked with Google Tag Manager or similar tools to implement conversion pixels and troubleshoot tracking issues

Compensation & Pay Transparency

At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends.

Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team.

Anticipated Base Salary Range (Canada): $62,000 – $72,000/yr CAD

We take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being.

The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.

What We Offer

Comprehensive Benefits

We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.

Remote-First, Connected Culture
Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter.

Wellness and Growth

• Unlimited vacation, built on trust, clear expectations, and real support for taking time off
• Company RRSP program with employer-matched contributions
• Comprehensive health and dental benefits from day 1
• $750 annual Health & Wellness Allowance
• $1,000 annual Learning & Development Allowance to support your growth
• $500 annual Home Office Allowance to set up a productive remote workspace
• Sprout Family: personalized support for family-building and fertility journeys
• Inkblot: confidential, digital mental health support from licensed professionals
• Company-wide holiday closure in December
• Regular virtual company-wide events, lunches, and team socials to stay connected

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