Director, Demand Generation

3 days ago

Canada Remote Versapay Full time US$170,000 - US$180,000 per year
About Versapay 
Versapay turns accounts receivable (AR) into a competitive advantage.
Inefficient AR processes slow cash flow and stall growth. Versapay removes friction, unlocks working capital, and accelerates momentum — giving finance leaders the clarity and control they need to drive business forward.
Versapay automates accounts receivable, removing barriers to collecting and reconciling B2B payments. Our solutions connect finance teams, customers, and business systems in one ecosystem to ensure cash flow clarity. With over 10,000 customers and 5M+ companies transacting on the platform, Versapay processes over 110M transactions and $257B annually.
Think you might be the next Veep to join? Read on

What You'll Do as Director of Demand Generation
At Versapay, we are redefining the future of working capital for midmarket businesses by combining powerful Accounts Receivable software with best-in-class B2B payments. We challenge conventional, manual accounting processes and create solutions that deliver unprecedented value to our customers on their digital journey. We're looking for a visionary Director, Demand Generation who can leverage their fintech and payments expertise to push boundaries, disrupt the status quo, and drive transformational growth for our customers and our company.
The ideal candidate is a bold demand generation marketer with deep experience building programs that generate pipeline and deal flow with B2B SaaS products targeting the middle market. In this role you will utilize your extensive experience in B2B SaaS Marketing to guide the creation, execution, and measurement of a highly effective demand generation program aimed at supporting Versapay's ambitious revenue growth goals. An ideal candidate has extensive experience managing B2B demand generation programs with highly complex B2B SaaS products, is a data-driven decision marketer, and has excellent people and program management skills with a track record of exceeding targets. Why You'll Love It Here:
  • You'll have the autonomy to challenge norms, think differently, and make bold marketing moves in an emerging industry with significant TAM.
  • Join a culture that encourages risk-taking, learning, and cutting-edge experimentation.
  • Be a key driver in shaping the future of working capital; making a meaningful impact on the financial lives of customers and communities globally.
Key Responsibilities:
  • Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs.
  • Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results. 
  • Work with internal and external resources to create compelling content and messaging tailored by audience and funnel stage.
  • Build the strategy to properly utilize and extend Versapays's understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others. 
  • Manage any 3rd party agencies that Versapay utilizes to buy and deploy media dollars across demand generation creative execution and channels.
  • Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps.
  • Oversee management of the Versapay website and all other web assets (landing pages, content pieces, etc) with a focus on optimizing the web experience to move prospects down the funnel and drive lead conversion.
  • Develop and oversee management of our prospect database and determine the right strategy for outreach to this database to drive interest via marketing campaigns.
Experience & Skills:
  • 8+ years of experience in B2B SaaS marketing.
  • 4+ years of experience managing a small, scrappy and high performing demand generation team within a marketing organization.
  • Extensive experience in creating and executing targeted Marketing campaigns, with demonstrated track record of meeting and exceeding pipeline and bookings goals.
  • Experience in leveraging multi-channel marketing tactics to drive pipeline, including but not limited to SEM/SEO, Webinars, Content, Direct Mail, Display Advertising and Radio/Podcast.
  • Experience managing a B2B website to drive lead conversion and pipeline.
  • Experience with Salesforce and Pardot/HubSpot/Marketo.
  • Familiarity with ABM programs and experience using ABM tools to understand intent stage within the marketing funnel.
  • Ability and willingness to use data to guide decision-making and resource allocation.
  • Willingness and ability to complete detailed analysis of performance data to make informed decisions on marketing program effectiveness.
  • Intellectual curiosity and desire to think outside of the box to achieve results.
  • Strong program management skills and attention to detail even when working with urgency.
  • Ability to articulate and present plans to leadership, sales, and cross-functional teams.
  • Comfortable working in a high growth environment where planning and execution often happen in parallel.
  • A driver with a desire to learn, go fast and generate results quickly.
  • A builder that enjoys getting their hands dirty and building things from the ground up alongside their team.  
$170,000 - $180,000 a year #LI-Remote
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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