Demand Generation Specialist

Job Description:

- Role: Demand Generation Specialist

WHO WE ARE
- RBRO Solutions is a software company that provides best of breed products to the legal and corporate legal markets. Come work with a modern agile team working with the latest and greatest technologies to ensure that we continue to innovate and remain as one of the top companies in our industry. We are passionate about serving our customers all around the globe with the best technology possible.
- Our Core Values are: Innovation, Experience, Excellence, Partnership, Balance, Integrity, Diversity, & Gratitude

WHAT TO EXPECT
- Build your career with a vibrant technology company
- Be challenged and work in a collaborative team environment
- Look forward to a competitive salary and medical benefits

ABOUT THE ROLE

Position Summary

Accountabilities & Responsibilities
- Develop and promote branding initiatives consistent with corporate business goals and objectives
- Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand and marketing management
- Work with other department heads to produce marketing collateral in accordance with brand messages
- Develop and coordinate new marketing plans and opportunities by performing market analysis within budget requirements
- Collaborate with all departments to identify internal and external customer needs
- Monitor, evaluate, and report on both competition and similar industry activities; make recommendations based on findings/opportunities discovered
- Develop, manage and execute an annual strategic marketing and communications plan for RBRO to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals
- Evaluate the success and ROI of various communication strategies and provide and implement recommendations for improvement
- Analyze potential new products/media as well as new channels to enhance the marketing/communications work of RBRO
- Develop, manage, and produce materials to create a cohesive image and message for print and all offline communication vehicles
- Ensure that all materials are developed and distributed according to an appropriate timeline.
- Oversee the development, management, and maintenance of all online communication vehicles.
- Analyze and measure the effectiveness of existing campaigns.
- Contribute to the content development for target consumers.
- Continuously develop new strategies to increase touchpoints within a customer’s journey to optimize conversion rates.
- Will include working with paid search, display, and other paid media along with ABM campaigns.
- Help drive and lead a pipeline generation activity (both inbound and outbound).
- Build, execute and optimize demand gen campaigns
- Other duties as required.

ABOUT THE CANDIDATE

Qualifications & Experience
- Bachelor’s degree, or College Diploma in marketing, sales, or related field
- 3-5 years of work experience in Demand Generation, Marketing, or Sales Development
- Excellent understanding and familiarity with brand building and brand management
- Demonstrated proficiency in internet marketing techniques, technologies, and solutions
- Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
- Proficiency in marketing automation and CRM software
- Knowledge of advanced sales techniques and strategies
- Ability to manage and co-ordinate the end-to-end demand and lead generation process, while meeting deadlines and budget requirements

Personal Traits
- Excellent written and verbal communication skills
- A self-starter, a problem-solver, and a creative thinker
- High level of energy and enthusiasm
- Strong analytical skills and good attention to detail
- Strives to excel in the given role
- Resolves large and complex problems/situations/ projects
- Excellent presenter and communicator who is articulate, passionate, and knowledgeable with the ability to evangelize our products
- Experience driving adoption of collaboration, transaction management, project management and content management solutions

Business Unit:
RBRO

Scheduled Weekly Hours:
37.5

Number of Openings Available:
1

Worker Type:
Regular

More About Jonas Software:
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software