Brand & Partnerships Manager

About Us
AIRE Ancient Baths are temples dedicated to creating the ultimate relaxation experience, where time does not exist. Inspired by the tradition of baths from ancient Roman, Greek, and Ottoman civilizations, the AIRE Experience always takes place in restored historical buildings in the center of globally acclaimed cities.

But what truly brings this experience to life goes beyond walls and water — it's the people behind it.
Our true pride lies not only in the experience itself, but in the people who make it possible. At AIRE, we foster an inclusive, human, and collaborative environment. Our culture is rooted in the
ambition
to achieve the extraordinary,
excellence
in every detail,
diversity
as a source of creativity, and a
warm
and generous spirit that inspires, connects, and evolves.

Our Toronto Location:
Amidst the timeless charm of Toronto's Fashion District, AIRE finds its home in a historic Edwardian Classicism building, once the office and warehouse of the Copp Clark publishing company. Built in 1912 and later designated a heritage site, its original wood structure and towering pillars remain, preserving the character of its storied past that once held the art of printing and now embraces the art of relaxation.

Honoring its literary and industrial past, the space is adorned with vintage books, printing presses which are subtle echoes of its history. AIRE Toronto offers a unique experience with a dry sauna and a Palestra, an indoor/outdoor bath area seamlessly connected to the interior through two jet baths, creating a tranquil escape where past and present merge in perfect harmony.

The Role
The PR & Marketing Manager supports the growth of AIRE Toronto by building meaningful partnerships, activating the brand locally, and increasing visibility within the market. Acting as the local brand ambassador, this role develops B2B relationships across hospitality, corporate, and tourism sectors while leading PR initiatives and brand activations that drive awareness and engagement. Working closely with global and local teams, the role helps translate brand presence into sustainable commercial growth.

Key Responsibilities
B2B relationships

• Build a B2B for AIRE at the regional level to increase sales in this segment: Hospitality, Corporations, Institutions, Congress centers, etc.
• Prospection, development, and management of new B2B accounts.
• Managing existing B2B accounts
• Lead relationships with relevant hotels, travel industry, incentive agencies, etc.

Sales Administration & KPIs

• Management of the sales funnel contacts and report a weekly update about the progress to HQ and Local Management.

Branding & Communication

• Be responsible for raising awareness and relevance of the AIRE brand at the local level (be a brand advocate and guardian)
• Manage and build corporate and B2C relationships through networking, PR events, and partnerships/sponsorships.
• Supervise and ensure the overall brand image standards in the location.
• Responsible for the communication of AIRE Toronto.
• Collaborate with the Global Social Media manager to ensure content is aligned with local needs.

Global & Local Alignment

• Collaborate with the Global Marketing team to ensure the correct implementation of marketing campaigns at the location.
• Supervise and lead the production, promotion, and design of all group and/or event bookings; Lead and manage all sales for group & event initiatives.
• Ensure efficient and timely reporting to HQ.
• Establish proper communication and liaise with other internal departments to ensure efficient execution of the PR / Marketing campaigns.

Operations & Client Experience

• Manage onsite influencers, press, and VIP visits. Assist with customer relations and special VIP booking requests.
• Assist with overseeing the on-site client experience journey.
• Monitor customer feedback by reporting to the PR & Marketing Coordinator critical feedback received from customer surveys and local online platforms (TripAdvisor).

Who You Are

• 4+ years of experience in PR & Marketing roles, with a proven and active network of media contacts, influencers, event organizers, local associations, and B2B stakeholders such as hotels, agencies, and institutions.
• A track record of leading brand campaigns at a local level while working within a global or regional structure, ensuring brand alignment and impact.
• Familiarity with the luxury, wellness, or high-end hospitality sectors within the Toronto area, with an understanding of how to elevate and protect brand positioning through every detail of the experience.
• Hands-on experience in building and managing local B2B partnerships, ideally in the fields of tourism, events, corporate wellness, or premium hospitality.
• Previous experience working with HQ or global teams, where you've adapted and implemented central brand strategies to fit local market dynamics.

Why You Should Join Us

• Be part of a brand-new opening and help bring the AIRE Experience to Toronto for the very first time.
• Join a company that creates unique wellness experiences wherever it goes — blending history, atmosphere, and emotion in an unforgettable way.
• Earn a competitive salary between $85,000 and $90,000 annually, based on your experience and an annual performance-based bonus, designed to reflect your impact and contribution.
• Enjoy 80% coverage on health, dental, and vision.
• Celebrate your birthday with a complimentary AIRE Experience, and enjoy exclusive employee discounts for yourself, friends, and family.
• Grow with us: AIRE Ancient Baths is a global and expanding brand with exciting paths ahead. This is a rare opportunity to be part of something special from day one: not just a job, but the chance to bring a new concept to life in your city.

This is an existing position within the organization.