Marketing Manager, Co-Brand Cards Grocery Partnerships

Job Description

What is the opportunity?

The Cards Marketing team is seeking a passionate and experienced Marketing Manager to support the accelerating growth within the cards & loyalty business for a 20-month maternity leave contract.

In this role you will work closely with a cross-functional team of marketers and business partners to support and implement marketing initiatives to drive acquisition, growth and retention.

The ideal candidate thrives in fast-paced environments and is comfortable respectfully challenging the status quo. This marketer will display leadership across functional teams and have the ability to effortlessly navigate a highly matrixed organization to deliver results.

What will you do?

• Support ongoing annual marketing plan development and execution to support existing strategic partner contract requirements and acquisition goals
• Execute impactful mass & always-on targeted campaigns to deliver against business acquisition objectives
• Build trusted and collaborative relationships with functional partners (internal & external) to build an environment of transparency and drive efficiency
• Share creative insights and expertise with colleagues and peers to ensure brand consistency and accuracy in marketing and communications
• Support day to day management of marketing planning and execution, including ongoing partner relationship management, to deliver partnership business objectives.
• Execute consistent analysis and reporting to help deliver data-led marketing recommendations and drive future marketing strategies
• Support ongoing budget management including estimate & invoice tracking as well as detailed budget reporting
• Support partner activations to increase brand and overall partnership awareness

What do you need to succeed?

• University Degree; Marketing or Communications
• 5+ years of marketing experience
• Metrics-driven and results-tracking mindset while executing across digital channels
• Experience in development and delivery of business cases and creative briefs and managing creative process and timelines.
• Experience in developing and launching marketing initiatives, which may include email, digital, social and content marketing strategies, evergreen campaigns and more
• Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
• Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organization

Nice-to-have

• Previous marketing experience in the credit card and/or loyalty space
• Self-starter who proactively brings ideas and optimization recommendations to the team
• Bilingual French & English

What's in it for you?  

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Advertising, Brand Marketing, Communication, Content Marketing, Creativity, Cross Promotions, Customer Behavior, Customer Relationship Management (CRM) Marketing, Digital Advertising, Digital Direct Marketing, Digital Shopper Marketing, French Language, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Marketing Strategies, Planning, Product Services, Social Media Marketing

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

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