Brand Marketing Manager

Company Description
Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description
Entain Canada is looking for a Brand Marketing Manager (Sportsbook & Casino)
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This is a hands-on role that combines strategy, creativity, and execution. You'll own the brand's positioning and marketing strategy, and bring it to life through campaigns, partnerships, and activations that build awareness and drive growth.

You'll lead the planning and delivery of integrated campaigns and brand experiences, from creative development to live activations, ensuring the brand shows up consistently and memorably across every touchpoint.

What you'll do

Brand Strategy & Planning

• Develop and evolve the brand strategy and positioning for the Canadian market.
• Translate the brand strategy into actionable marketing plans that drive awareness, acquisition and engagement.
• Identify audience insights, competitive trends, and cultural moments that inform brand strategy and direction.

Campaign Development & Execution

• Lead the development and execution of integrated brand campaigns from concept through delivery.
• Write briefs, manage timelines, and oversee creative development across agencies and internal teams.
• Ensure campaign assets are on-brand, consistent, and built to deliver performance goals.

Partnerships & Activations

• Manage brand partnerships, ensuring they align with business and brand objectives.
• Lead on site activations, sponsorships, and experiential marketing efforts from planning to execution.
• Collaborate with partners, vendors, and internal teams to bring activations to life in an engaging, brand led way.
• Identify and evaluate new partnership opportunities that enhance brand visibility and audience connection.

Measurement & Insights

• Define brand KPIs and track performance across campaigns, partnerships, and activations.
• Analyse campaign and brand health data to inform future planning and optimization.
• Partner with analytics and research teams to track brand awareness, perception, and consideration.

Cross Functional Collaboration

• Work closely with Performance Marketing, CRM, Marketing Ops and Product teams to ensure alignment on priorities.
• Manage agency and vendor relationships, ensuring work is on brand, on time, and effective.

Qualifications

• 6+ years of experience in brand marketing, ideally within entertainment or consumer brands, or have a strong passion for sports or casino.
• Proven experience developing brand strategies, marketing plans, and creative briefs
• Strong analytical mindset with the ability to interpret brand health and campaign performance data.
• Proven ability to build and execute brand marketing campaigns and experiential activations.
• Experience working with creative agencies and partners.
• Excellent project management and organizational skills, with strong attention to detail.
• Collaborative, proactive, and comfortable working in a fast paced environment.

Additional Information
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.