Customer Marketing Strategist- Ontario

DRIVING POSSIBILITIES.

Position: Customer Marketing Strategist

Status: Full-Time

Remote/ In-Office Hybrid Workplace

Cars – Innovation – Customer Experience

Imagine working for a truly innovative company. OpenRoad Auto is one of Canada's Best Managed Companies, achieving the award's highest Platinum level. Explore your opportunity with one of the fastest-growing and most awarded automotive groups in North America.

Who We Are:

We're a results-driven company looking to innovate the way the automotive industry does business online and in-store. You can play an important role in our growing marketing department as we rapidly expand our presence in Ontario. We are looking for a Customer Marketing Strategist to ideate and generate successful marketing campaigns for dealership clients. Our successful candidate will work closely with dealership stakeholders and the internal Marketing bench.

Who You Are:

You're a strategic marketer with an analytic mindset. You're driven to find the marketing strategies that drive repeat sales, improve retention, and increase customer lifetime value. People describe you as very detail-oriented, strategically smart, metrics-oriented, and results-driven. You have experience creating marketing campaigns and you enjoy understanding how customers think. You value being rewarded and recognized for your efforts. You appreciate a workplace that offers a blend of remote and in-office work.

This Full-Time Position at OpenRoad Means You'll Enjoy:

• Competitive compensation and benefits package
• Opportunities for innovation and growth
• Discounted vehicle purchase program
• Associate perks program

Responsibilities:

• Meet with client accounts regularly to understand business objectives and discuss marketing strategies and campaigns
• Work cross-functionally with dealership stakeholders and marketing team members to carry out strategies and campaigns
• Work with other members of the marketing team to create and monitor a wide variety of integrated campaigns, including email, SMS, and direct mail campaigns
• Responsible for automated marketing program development and execution, including segmentation, testing, deployment, and continually evaluating these for improvements
• Understand and evaluate campaign metrics and distribute campaign performance to dealership stakeholders and the marketing team
• Own the overall marketing strategies for your client accounts and work closely to ensure that the efforts of the entire marketing team align with business goals
• A/B test subject lines, content, and designs to optimize campaign performance
• Work with the Marketing Manager to define KPIs, create reporting, analyse campaign performance. Create recommendations to improve campaigns continuously.
• Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
• Assist with executing corporate group-wide campaigns and projects, ensuring compliance and good understanding at the store level
• Ensure compliance of marketing campaigns with manufacturer advertising guidelines
• Exercise dealership budget controls, and process invoices
• Uphold company and department policies, practices, and systems
• Provide additional coordination and marketing support as required
• This position will be expected to perform other duties as assigned by management
• This position will require occasional travel to OpenRoad and affiliated rooftops in the Southern Ontario area

Qualifications:

• Minimum two years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
• Degree, diploma, or equivalent experience in marketing, business, or communications
• Proven success in direct marketing, demand generation, customer relationships, and content generation
• Strong knowledge of email marketing best practices
• Willingness to work potentially long hours, including flexibility on weeknights and weekends, during busy retail months to deliver on projects
• Strong attention to detail, excellent time management skills, organizational skills, communication skills, and ability to work with pressing deadlines
• Experience in overall project management with a creative mind
• Responsible individual with own vehicle and driver's license

Assets:

• Fluency in a second language. Specifically; Mandarin, Cantonese, Hindi, Punjabi
• Familiarity with Braze, Marketo, HubSpot, or other Marketing Automation Platforms
• Familiarity with Canadian Anti-Spam Legislation (CASL) and the Personal Information Protection and Electronic Documents Act (PIPEDA)
• Proficiency working with large amounts of Personally Identifiable Information (PII)
• Passion for cars and knowledge of the automotive industry

Internal Candidates MUST apply by filling out the Internal Endorsement Form on SharePoint. Failure to complete the form will cause a delay in your application. 
 

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US 

We thank all those that have applied. Only those considered for the position will be contacted.