Sr Specialist Martech Capabilities

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About the job

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview

AIR MILES is focused on how we can bring More Miles to Collectors so they can redeem them for the Moments that matter. As part of this, we are looking for a technical marketer with experience working with marketing technology. This individual will help launch new marketing capabilities for the organization and optimize our usage of existing tools.

Responsibilities:

•  Support day-to-day management of marketing technology stack, currently consisting of Adobe Experience Platform (Real-Time CDP and Journey Optimizer), Adobe Campaign Classic, Adobe Target, and Google Ad Manager

• Act as center-of-excellence for marketing operations delivery teams, providing consultation on the best ways to leverage marketing technology to drive specific outcomes for partner and internal marketing teams 

• Design and implement reusable solutions for  Marketing Operation delivery teams to deliver omni-channel marketing programs with supporting documentation as needed

• Design and support the roadmap for introducing new marketing capabilities within the organization

Qualifications:

• Minimum of 4-6 years of related work experience in a technology-driven marketing environment.

• Experience working with marketing technology applications such as Customer Data Platforms (CDP), outbound marketing tools (email & push notifications), and data collection libraries for digital properties (Websites and mobile apps)

• Experience using Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign Classic is preferred

• Deep understanding of marketing strategies and tactics, and how to design, build and deploy omni-channel campaigns and programs using Adobe technologies

• Experience in collaborating with technology and data engineering teams to manage the orchestration of data and activities across multiple interconnected systems

• Experience leveraging APIs to fetch and send data in real time within a marketing environment is preferred

• Experience with data and the tools used to access and manipulate this data (like Databricks, Python, SQL)

Salary:

Pay Type:

The above represents AIR MILES' pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES' expected target for the first year in this position.

AIR MILES' total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:   

About Us

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.