Lifecycle Marketing Specialist

7 days ago

Toronto, Ontario, Canada HireTalent - Staffing & Recruiting Firm Full time

Job Title: Lifecycle Marketing Specialist

Location: Toronto, CA (Remote)

Duration: 12-month contract

About the Role:

We're looking for a Sr. Customer Marketing Specialist to join our Customer Lifecycle Marketing team. In this role, you'll lead customer-centric marketing initiatives that drive engagement, retention, and satisfaction across our customer base.

You'll work cross-functionally with Customer Success, Product, Sales, and Services to deliver impactful customer communications, campaigns, and programs that bring our marketing vision to life.

What You'll Do:

  • Plan and execute customer marketing programs and campaigns.
  • Develop customer engagement and retention strategies.
  • Build and manage customer segmentation based on personas, behavior, and preferences.
  • Lead customer events, webinars, and engagement initiatives.
  • Partner with Product to communicate new features and gather customer feedback.
  • Analyze program performance using data and insights to optimize results.
  • Stay informed on industry trends and customer insights.
  • Support additional initiatives as needed; willingness to travel.

What We're Looking:

  • 2–4 years of experience in Customer Marketing, Field/Event Marketing, or Demand Generation.
  • Degree in Business or equivalent relevant experience.
  • Strong project management and ability to manage multiple priorities.
  • Excellent written, verbal, and visual communication skills.
  • Strong analytical skills with experience using tools like Salesforce, PowerBI, intent data.

Nice to Have:

  • Experience with Marketo, Salesforce, Demand base,
  • Customer-first mindset with strong storytelling skills.
  • Bias for action and comfort working in a fast-growing, evolving team.

  • Lifecycle Asset Specialist

    1 week ago

    Toronto, Ontario, Canada Sandvik Full time

    Sandvik Mining is seeking aLifecycle Asset Specialist (1-year Contract)Location: Lively, ONAt Sandvik, we offer you a world of opportunities. Our diverse businesses and global network enable you to explore your potential and thrive. We recognize your performance and offer various ways to fuel your growth towards exceptional achievements.Currently, we have a...

  • Senior CRM and Lifecycle Marketing Manager

    3 days ago

    Toronto, Ontario, Canada Willful Full time $110,000 - $140,000

    Willful makes estate planning simple, affordable, and accessible for Canadians. Since 2017, more than 400,000 people have trusted us with their estate planning journey.Estate planning involves important, often emotional decisions, which means how and when we communicate with customers really matters. Lifecycle marketing at Willful supports customers through...

  • Lifecycle Marketing Manager,

    1 week ago

    Toronto, Ontario, Canada RBCx Full time

    Job DescriptionWhat is the opportunity?RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you'll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver...

  • Senior Product Marketing Specialist, Customer First Lifecycle

    2 weeks ago

    Toronto, Ontario, Canada Okta Full time US$126,000 - US$188,000

    Get to know OktaOkta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.At Okta, we celebrate a variety of...

  • Lifecycle Marketing Manager, RBCx

    7 days ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job DescriptionWhat is the opportunity?RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you'll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver...

  • Senior Lifecycle Marketing Manager

    7 days ago

    Toronto, Ontario, Canada Neo Financial Full time

    Join us to build a more rewarding financial future for all CanadiansAt Neo, we're on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn't for everyone. It's complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is...

  • Senior Associate Lifecycle Marketing

    1 week ago

    Toronto, Ontario, Canada Capital One Full time

    161 Bay Street , Canada, Toronto,Toronto, Ontario,Senior Associate Lifecycle MarketingAbout Capital One Canada.For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people — in our...

  • Senior Associate Lifecycle Marketing

    1 week ago

    Toronto, Ontario, Canada Capital One Full time

    161 Bay Street , Canada, Toronto,Toronto, Ontario,Senior Associate Lifecycle MarketingAbout Capital One Canada.For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people — in our...

  • Senior Associate Lifecycle Marketing

    1 week ago

    Toronto, Ontario, Canada Capital One Full time

    161 Bay Street , Canada, Toronto,Toronto, Ontario,Senior Associate Lifecycle MarketingAbout Capital One Canada.For 30 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people — in our customers,...

  • Senior Associate Lifecycle Marketing

    2 weeks ago

    Toronto, Ontario, Canada Capital One Full time

    161 Bay Street , Canada, Toronto,Toronto, Ontario,Senior Associate Lifecycle MarketingAbout Capital One Canada.For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people — in our...