Sr. Specialist, Marketing Technology

23 hours ago

Toronto, Ontario, Canada AIR MILES Reward Program Full time

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview

AIR MILES is focused on how we can bring More Miles to Collectors so they can redeem them for the Moments that matter. As part of this, we are looking for a technical marketer with experience working with marketing technology. This individual will help launch new marketing capabilities for the organization and optimize our usage of existing tools.

Responsibilities:

  • Support day-to-day management of marketing technology stack, currently consisting of Adobe Experience Platform (Real-Time CDP and Journey Optimizer), Adobe Campaign Classic, Adobe Target, and Google Ad Manager
  • Act as center-of-excellence for marketing operations delivery teams, providing consultation on the best ways to leverage marketing technology to drive specific outcomes for partner and internal marketing teams
  • Design and implement reusable solutions for Marketing Operation delivery teams to deliver omni-channel marketing programs with supporting documentation as needed
  • Design and support the roadmap for introducing new marketing capabilities within the organization

Qualifications:

  • Minimum of 4-6 years of related work experience in a technology-driven marketing environment.
  • Experience working with marketing technology applications such as Customer Data Platforms (CDP), outbound marketing tools (email & push notifications), and data collection libraries for digital properties (Websites and mobile apps)
  • Experience using Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign Classic is preferred
  • Deep understanding of marketing strategies and tactics, and how to design, build and deploy omni-channel campaigns and programs using Adobe technologies
  • Experience in collaborating with technology and data engineering teams to manage the orchestration of data and activities across multiple interconnected systems
  • Experience leveraging APIs to fetch and send data in real time within a marketing environment is preferred
  • Experience with data and the tools used to access and manipulate this data (like Databricks, Python, SQL)

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