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Social Media Specialist

2 weeks ago

Montreal, Quebec, Canada Lodgo Full time

Job Summary:

Do you want to join a dynamic team that thrives on creativity and innovation in the hospitality industry? Lodgo is a dynamic hospitality company dedicated to delivering exceptional guest experiences and innovative solutions for short-term rentals. We are looking for a talented and versatile
Social Media Specialist
to craft engaging content and stunning visuals for our social media platforms. The ideal candidate is passionate about storytelling, understands the latest digital trends, and has strong skills in both writing and visual production. In this role, you'll play a key part in shaping our brand's online presence and driving audience engagement.

Key Responsibilities :

Content Development

  • Create original and engaging content tailored to each platform (Instagram, TikTok, Facebook, LinkedIn, etc.).
  • Write compelling captions, posts, and scripts for short-form videos.
  • Plan and maintain a content calendar aligned with marketing goals.

Visual Creation

  • Design graphics, reels, and short videos using tools like
    Adobe Creative Suite
    and
    Canva
    .
  • Capture and edit photos and videos for social media use.
  • Ensure all visuals are consistent with brand identity and messaging.

Social Media Execution

  • Schedule and publish content across platforms.
  • Monitor performance and engagement metrics.
  • Stay up-to-date with social media trends and best practices.

Collaboration

  • Work closely with marketing and design teams to align content with campaigns.
  • Participate in brainstorming sessions and contribute creative ideas.

Qualifications :

  • Proven experience in social media content creation.
  • Strong writing and storytelling skills.
  • Proficiency in
    Adobe Photoshop, Illustrator, Premiere Pro
    , and
    Canva
    .
  • Experience in
    video and photo editing
    , including montage creation.
  • Understanding of social media platforms and audience behavior.
  • Ability to manage multiple projects and meet deadlines.

Preferred Skills :

  • Skilled in
    Adobe Creative Suite
    (Photoshop, Illustrator, Premiere Pro).
  • Proficient in
    Canva
    for quick and effective design.
  • Experience in
    video montage
    and
    photo editing
    for social media.
  • Basic photography and videography skills.
  • Familiarity with analytics tools and performance tracking.