PR/Social Media Coordinator

Department:
Marketing

Location:
Greater Montreal Metropolitan Area, Canada

Description
To support our growth, we are looking for a bilingual PR /Social Media coordinator with excellent written proficiency in French and English to strengthen our marketing team.

What that means day-to-day:

• Develop, implement, and manage social media strategies aligned with the company's marketing and communication goals.

• Create, curate, and publish engaging content across social media platforms including graphics, videos, and written posts.

• Monitor social media channels, respond to comments and messages, and engage with the online community to build brand awareness and loyalty.

• Assist in public relations activities such as drafting press releases, organizing press conferences, and coordinating media interviews.

• Track, analyze, and report social media and PR campaign performance using analytics tools to optimize future strategies.

• Coordinate with marketing, creative teams, and external partners to ensure consistent brand messaging and campaign execution.

• Manage relationships with influencers, brand ambassadors, and media contacts to expand reach and impact.

• Support crisis communication efforts and help manage any negative news or publicity.

• Social media content creation, scheduling, publication, and community engagement across all relevant channels.

• Public relations support including media outreach, event coordination, and PR material preparation.

• Performance measurement and campaign reporting to inform strategic adjustments and enhance effectiveness.

• Collaborate cross-functionally to align PR and social media efforts with overall business objectives.

What you'll need to be successful:

• 3 to 5 years of experience in content writing, ideally in a B2B environment.

• Excellent written proficiency in French and English.

• Strong cross-functional communication skills.

• Ability to simplify complex topics for different target audiences.

• Knowledge of SEO best practices and proficiency with SEO or analytics tools (GA4, SEMrush, etc.).

• Proficiency with artificial intelligence tools.

• Autonomy, rigor, creativity, and storytelling skills.

• Bilingual

• Ability to work in a constantly evolving environment.

• Experience with a CMS (such as HubSpot).

What you'll get in return:
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else

Personal Health & Wellbeing

Integrated mental health & wellbeing support

Vacation – starting at 3 weeks

Wellness Days & Annual Giving Day – an extra to give back to yourself or your community

Comprehensive medical and dental coverage

End of the year, company-wide shut down for you to relax and recharge

Future Planning

LinkedIn Learning License for upskilling & development

Interested but don't feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we consider applications that might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us

Bring Your Whole Self to Work.
We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What you can expect if you apply:

• A response to your application within 15 working days
• An interview process consisting of:
• An initial discovery call with the recruiter
• A first stage interview via Microsoft Teams
• Additional interview with the stakeholders you'll be working with closely in the role

We're keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.