Sales Development Representative

Job Title:
Sales Development Representative (SDR)

Reports to:
VP, Sales, Enterprise

Department:
Sales

Job Description
The Sales Development Representative (SDR), also known as a Business Development Representative (BDR) or Inside Sales Representative , is responsible for creating qualified opportunities that drive revenue growth. In this role, you will use outbound prospecting (calls, emails, LinkedIn outreach) and inbound lead follow-up to connect with prospects, qualify needs, and schedule discovery meetings for the Sales team.

The SDR works closely with the VP of Sales and Account Executives to fuel the sales pipeline, generate net-new revenue, and support business development initiatives in the POS (Point-of-Sale) and retail technology space.

Responsibilities
Generating Leads

• Prospect for new business using outbound calls (40–60/day), personalized emails, LinkedIn Sales Navigator, and social selling.
• Qualify inbound leads from marketing campaigns, ensuring timely follow-up within 24 hours.
• Consistently meet and exceed KPIs: meetings booked, opportunities created, conversion rates, and pipeline value.
• Provide input on SDR/BDR activity metrics to align with company sales goals.

Strategy and Execution

• Develop targeted outreach sequences and cadences (phone, email, LinkedIn) to engage decision-makers.
• Collaborate with Sales and Marketing leadership to design campaigns that maximize pipeline growth.
• Track and analyze campaign results (open rates, reply rates, conversion rates) to continuously optimize performance.

Operational Oversight

• Manage scheduling and handoff of qualified meetings to Account Executives.
• Keep CRM (Salesforce, HubSpot, or equivalent) fully updated with accurate contact, activity, and pipeline data.
• Use modern sales enablement tools (Outreach, SalesLoft, ZoomInfo) to manage prospecting activity.

Customer Engagement

• Conduct discovery conversations to understand prospect needs, budget, timeline, and decision process (BANT/MEDDIC framework).
• Position company POS solutions to solve prospect challenges and create business value.
• Represent the company with energy and professionalism in every interaction.

Collaboration and Communication

• Work closely with Account Executives, BDR/SDR peers, and Sales leadership to coordinate activities.
• Share market feedback and competitive intelligence to refine messaging.
• Provide regular reporting on activities, challenges, and pipeline progress to Sales leadership.

*Requirements*

• Experience: Minimum 1–3 years in sales, business development, or inside sales. Experience as an SDR/BDR, Lead Generation Specialist, or Outbound Sales Rep is strongly preferred.
• Education: Bachelor's degree in business or related field preferred, or equivalent experience.
• Sales Skills: Proven ability to hit or exceed quotas and activity targets (calls, emails, meetings booked, opportunities created). Experience with outbound prospecting, lead qualification, discovery calls, and pipeline management.
• Industry Knowledge: Familiarity with SaaS sales, B2B technology, or POS (point-of-sale) solutions is an asset.
• Organizational Skills: Strong time management; able to prioritize and handle multiple outreach sequences simultaneously in a fast-paced, target-driven environment.
• Collaboration: Team player with a track record of partnering with Account Executives and Marketing to achieve goals.
• Technical Proficiency: Skilled in CRM platforms (Salesforce, HubSpot) and sales engagement tools (SalesLoft, Outreach, LinkedIn Sales Navigator). Strong MS Office/Google Workspace skills.
• Communication Skills: Excellent verbal and written communication; confident on the phone and persuasive in writing.
• Language: Proficient in French and English (Spanish is a strong asset).
• Mindset: Competitive, resilient, coachable, and motivated to build a career in sales.

*Why This Role is Exciting*

• Be on the front lines of a high-growth sales team in the POS technology industry.
• Develop world-class sales skills and lay the foundation for a career as an Account Executive or Business Development Manager.
• Receive ongoing training, mentorship, and support to accelerate your development.
• Competitive base salary plus performance-based commissions.
• Collaborative, bilingual (FR/EN) culture where your contributions have a direct impact.