Brand Ambassador/Promo Model

Brand Momentum is looking for Team Leads in Toronto for two of our clients (Batiste and Hero).

Overview: We are hiring 12 enthusiastic Brand Ambassadors to represent Hero Cosmetics and Batiste during a high-visibility co-branded sampling activation inside Toronto's Union Station. This engaging campaign will connect with commuters and holiday shoppers, offering samples while sharing key brand messaging in a fun and professional way. Each Brand Ambassador will work every other day during the activation period (3 shifts total), ensuring consistent energy and coverage throughout the week.

Location: Union Station Kiosk – 65 Front St W, Toronto, ON M5J 1E6

Program Dates: November 26 – December 2, 2025

Pay Rate: starting at $22

Backup Rate: $50/day (for first 3 hours on-call; hourly rate applies if brought in)

Employment Type: Short-term contract

Program Dates: November 26 – December 2, 2025

Training Date: Thursday, November 20, 2025 from 3:00 PM – 5:00 PM (In-person at the BMI Office) Schedule & Hours (between)

• Wednesday, Nov 26 – 5:30 AM to 4:30 PM

• Thursday, Nov 27 – 6:00 AM to 4:30 PM

• Friday, Nov 28 – 9:30 AM to 7:30 PM

• Saturday, Nov 29 – 9:30 AM to 7:30 PM

• Sunday, Nov 30 – 9:30 AM to 7:30 PM

• Monday, Dec 1 – 6:00 AM to 5:00 PM

Key Responsibilities: - Sample Hero Cosmetics and Batiste products to consumers in a high-traffic environment

- Deliver key brand messaging clearly, confidently, and enthusiastically

- Maintain a clean, organized, and professional sampling area

- Manage lineups and station flow during busy commuter periods

- Follow event safety, hygiene, and brand guidelines at all times

- Report daily sample counts, consumer interactions, and feedback to the Team Lead

Qualifications

• Outgoing, energetic, and confident communicator

• Comfortable standing for extended periods in a fast-paced setting

• Reliable, punctual, and professional demeanor

• Strong interpersonal skills and ability to engage diverse audiences

• Previous sampling, event, or promo experience preferred (not required)

• Friendly, approachable, and team-oriented attitude

• Strong communication and interpersonal skills

• Enthusiastic about brand storytelling and consumer engagement

Working Conditions:

• The position may involve working outdoors in various weather conditions.
• Team Leads will be responsible for driving a rented vehicle to transport products and assets between Wild Card Promo Warehouse (Mississauga, ON) and Union Station. Note: Team Lead may not have access to the vehicle daily and may need to arrange their own transportation to the site.

About Brand Momentum:

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do.

Our Commitment:

• Enduring Success: We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized.
• Delivering on Promises: We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations.
• Core Values: Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive.
• Sustainability: We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future.
• Diversity and Inclusion: We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes.

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