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Senior Creative Strategist

4 hours ago

Canada Lilo Social Full time
The Position

Join the top 1% of Creative Strategists driving explosive growth for the world's most ambitious 7-9 figure DTC brands.

We are seeking an exceptional Senior Creative Strategist to join our rapidly expanding creative team.

You'll be the strategic force behind creative campaigns that generate measurable growth for some of the most ambitious direct-to-consumer brands in the market.

As our Senior Creative Strategist, you'll own creative strategy and execution for a high-impact client portfolio and develop innovative creative frameworks. You bring proven expertise in DTC/eCommerce performance marketing, understand how to craft creative narratives that convert at every stage of the customer journey, and are ready to take full ownership of creative performance that drives significant ROI for our clients.

You will own and lead the entire creative strategy for a myriad of 6-9 figure brands, while serving as a strategic advisor for our ambitious client roster. You'll use your experience to make data-driven creative decisions, identify scalable creative opportunities, and build testing frameworks that consistently deliver results. You will be responsible for maintaining creative excellence while ensuring every campaign achieves the performance metrics needed to scale client budgets and drive sustainable growth.

Responsibilities

  • Lead Creative Strategy: Own creative strategy and execution for high-impact client portfolio with monthly ad spend of $50K-$300K per client
  • Drive Performance: Develop and execute creative strategies that consistently achieve 2x ROAS and exceed client growth targets by 30-50%
  • Brand Research & Market Intelligence: Execute deep research and data mining to understand value propositions, customer reviews, and market opportunities that translate into high-converting creative
  • Creative Testing & Optimization: Develop and manage testing roadmaps with structured creative testing processes that identify winning concepts with 85%+ accuracy
  • Creative Innovation: Design creative testing frameworks that identify winning concepts across Meta & TikTok
  • Creative Brief Development: Create detailed creative briefs for internal design teams to execute performance-driven creative for paid social advertising across Meta & TikTok
  • Team Leadership: Mentor and collaborate with other creative strategists while identifying performance gaps and opportunities across client accounts that you apply to optimize your own portfolio
  • Client Leadership: Present strategic creative roadmaps and performance insights to C-suite executives
  • Competitive Intelligence: Lead creative research initiatives across a myriad of DTC verticals, identifying trends and opportunities
  • Creative Systems: Build scalable creative production workflows that maintain brand consistency while achieving on-target CPAs
  • Revenue Impact: Own creative strategy responsibility for $1.5M+ in annual agency revenue through performance-driven creative excellence
  • UGC Content Production: Build comprehensive shot lists and creative decks for UGC content shoots that drive authentic, high-converting assets
  • Creator Management: Find and manage content creator relationships across multiple verticals to ensure a consistent creative pipeline
  • Direct Response Copywriting: Develop high-impact ad copy for headlines and in-ad text that captures attention and drives immediate action
  • Conversion Optimization: Work on landing page optimization to improve conversion rates and maximize campaign ROI
  • Performance Analysis: Track performance metrics and key KPIs of each creative to understand what is working, iterate on winning concepts, and report actionable insights back to internal and external parties
  • Team Development: Lead team training and SOP development to scale creative operations while maintaining quality and consistency standards

Requirements - What you Bring

  • 5+ years creative strategy experience for accounts spending $50,000+ monthly on paid social advertising
  • Expert-level Meta creative strategy with documented success in ideation, testing, and scaling winning concepts
  • Proven track record scaling creative performance from $5,000 to $50,000+ monthly through systematic iterative testing
  • Experience leading design and video editing teams from strategic brief development through final creative execution and approval
  • Data-driven decision-making abilities to interpret performance metrics and optimize creative strategy based on results
  • Meticulous attention to detail in brief creation and client approval processes that prevent costly revisions
  • Deep understanding of the customer journey and how strategic storytelling drives conversions at each stage of the funnel
  • Expert direct response copywriting skills that strengthen brand narratives and enhance creative performance
  • Proficiency with Facebook Ads Manager, Shopify, Google Analytics, Figma, Motion, project management tools (Slack/Asana/Notion), and Foreplay
  • Client-facing presentation experience communicating creative strategy and performance insights to executives
  • Advanced proficiency with AI tools (Claude, ChatGPT) for creative ideation and strategic optimization

Why Lilo Social

  • World's Top #1 Marketers Who Get The Job Done: Join an elite team of hustlers, thinkers, and doers who tackle every creative challenge with solution-based thinking and an unshakeable belief that we can always find a way to succeed.
  • Figure It Out Mentality: Take ownership of creative strategy with the resourcefulness and initiative to solve problems before asking for help, while knowing your team has your back
  • Never Stop Learning Culture: Every campaign becomes a learning opportunity where asking questions drives innovation and pushing creative boundaries leads to breakthrough results
  • Break The Mold: Embrace the discomfort of challenging convention as you develop creative strategies that disrupt markets and drive exceptional client outcomes
  • Results That Actually Matter: Drive tangible, measurable growth for DTC brands while celebrating their success as your own professional achievement and creative validation
  • Collaborative Team Dynamic: Build meaningful relationships with colleagues through constant communication and shared creative development that elevates everyone's strategic thinking
  • Independently, As One: Accelerate your personal creative growth within a team environment where individual development directly fuels collective client success and agency growth