Content Creator

4 days ago

Ottawa ON KG E, Canada BACKSEAT AUTOS INC Full time US$43,000 - US$65,000 per year

Overview

We are seeking a dynamic and creative Content Marketing Specialist to join our digital marketing team. This role is ideal for a passionate individual with a strong background in content creation, SEO, and digital marketing strategies. The successful candidate will be responsible for developing engaging content that drives traffic, enhances brand visibility, and supports our e-commerce initiatives. A solid understanding of content management systems, graphic design tools, and analytics platforms is essential to excel in this position.

Responsibilities

  • Develop and execute comprehensive content strategies aligned with business goals and target audience needs.
  • Create, edit, and publish high-quality content across various channels including websites, blogs, email campaigns, and social media platforms.
  • Optimize content for search engines (SEO) through keyword research, on-page SEO techniques, and content structuring to improve organic visibility.
  • Manage and update website content using WordPress and other content management systems.
  • Design compelling graphics and visuals using Adobe Photoshop and Adobe Creative Suite to enhance content appeal.
  • Implement HTML and CSS coding when necessary to customize website layouts and email templates.
  • Conduct keyword research to identify trending topics and optimize existing content for better search rankings.
  • Monitor website analytics via Google Analytics to assess performance metrics and refine strategies accordingly.
  • Collaborate with cross-functional teams including design, product, and sales to ensure consistent branding and messaging.
  • Stay current with digital marketing trends, industry best practices, and emerging tools to continuously improve content effectiveness.

Requirements

  • Proven experience in content marketing, digital marketing, or related roles within e-commerce environments.
  • Strong knowledge of SEO principles, keyword research tools, and analytics platforms such as Google Analytics.
  • Proficiency in content management systems like WordPress along with basic HTML/CSS skills.
  • Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite applications.
  • Familiarity with email marketing platforms and strategies for audience engagement.
  • Experience with content strategy development tailored for online audiences.
  • Excellent writing, editing, and communication skills with attention to detail.
  • Ability to manage multiple projects simultaneously while meeting deadlines.
  • A proactive mindset with a passion for innovation in digital marketing tactics. Join our team as a Content Marketing Specialist to help shape our brand's digital presence through innovative content creation and strategic marketing initiatives that resonate with our audience across all platforms.

Job Type: Full-time

Pay: From $17.43 per hour

Expected hours: 40 per week

Work Location: In person

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