Content Creator

The University of Ottawa—A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective. Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada’s top 10 research universities—our professors and researchers explore new approaches to today’s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone's contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong

**Position purpose**:
At ease in a “mobile first” and a social media-driven operating environment, the Content Creator is an entrepreneurial branded content specialist who conceives, creates and develops relevant, persuasive, shareable and interactive content for distribution through uOttawa’s owned channels (digital and traditional) and externally through Omni-channel platforms. The primary role of the Content Creator is to curate, create and disseminate branded uOttawa content to:
Amplify the uOttawa brand across all media including advertising (all forms), video, social media, web, online/print publications and other current, and emerging digital platforms.

Foster positive and measurable digital interactions with uOttawa and the sharing of uOttawa branded content.

Raise awareness of uOttawa

Enhance its reputation and image

The Content Creator drives the planning and timely dissemination of uOttawa branded content (primarily digital) across internal and external platforms, monitors its performance and analyzes metrics on an ongoing basis with the aim of continuous improvement. At the University of Ottawa, Branded content blurs conventional distinctions between advertising and editorial content, and is created and distributed by the University to help connect with the hearts and minds of our audiences - with the clear goal of fostering engagement and interaction with the university.

**In this role, your responsibilities will include**:

- Using a proactive and Omni-channel approach, creates (directs, films, records, edits, writes, adapts, etc.) relevant, persuasive and original mobile-first branded digital content for a vast array of traditional and digital platforms. The latter can include all the
- Creates compelling branded content for the Communications Directorate and University clients for some print publications, traditional advertising, infographics, direct mail, event collateral, promotional signage and more.
- Develops and executes a comprehensive approach SEO (search engine optimization) and SEM (search engine marketing) to maximize uOttawa’s online presence and sharing of its branded content.
- Works with the Communications Directorate to review core brand values, brand messages and positioning as required.

Works with the Communications Directorate to review core brand values, brand messages and positioning as required.

**What you will bring**:
Undergraduate degree in communications, marketing or digital communications/marketing or an acceptable equivalent combination of education and experience

Minimum 4 years’ experience in creating branded content primarily for digital. Some experience with producing branded content for print would be considered an asset

Strong knowledge of content creation process; ability to conceive and create common, effective content that can be published and succeed in an Omni-channel environment.

In depth knowledge of Google analytics and other digital measurement tools, social media tools in particular, and the ability to analyze the data to improve performance of content

Proven success in creating professional branded content that is compelling, persuasive, onbrand and capable of engaging a broad range of audiences and fostering positive interaction

Excellent understanding of best practices and principles of branded content marketing, digital advertising, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), video and photography composition and production, copywriting and marketing in general

Highly developed story-telling skills and the ability to translate complex ideas into clear,