Sr. Product Owner, Acquisition

Overview:

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at and

Job Summary:

We're seeking an experienced Senior Product Owner to lead our Acquisition Pod—a cross-functional team focused on driving efficient, data-powered customer acquisition across digital channels for the Dynamite and Garage brands. With a strong foundation in data, tracking, and digital performance architecture, you'll drive initiatives that enhance SEO visibility, attribution accuracy, ad technology, and site speed—ensuring that every decision is powered by clean data, strong infrastructure, and measurable business impact.

Reporting to the Director of Digital Product, you'll translate the business vision and objectives into a robust product roadmap, manage the entire product lifecycle, and collaborate closely with dedicated Scrum teams, cross-functional departments, and business stakeholders. You'll be empowered to innovate, optimize, and deliver value through a blend of strategic prioritization, effective project management skills, technical understanding, and Agile execution to maximize ROI and deliver measurable impact through smarter acquisition and discovery experiences.

Main Responsibilities:

• Define and deliver the acquisition product vision, translating business objectives into actionable roadmaps and prioritized backlogs aligned to quarterly and yearly goals;
• Clearly articulate internal and external user challenges and define solution objectives to inform product development and user experience decisions;
• Partner across Data, Marketing (Paid Media, SEO, and Affiliate), Engineering, and Analytics teams to evolve the systems and automations that power SEO, media efficiency, and data accuracy;
• Own the end-to-end management of your product, including maintaining a robust backlog and prioritizing features, enhancements, and bugs focused on omni-channel sales, user engagement, conversion, performance optimization, and customer acquisition;
• Act as a connector between business strategy and technical execution, ensuring that every release delivers measurable value and long-term capability;
• Support Paid Media optimization, enabling always-on testing across landing pages, creative, and messaging to improve conversion and engagement;
• Lead SEO and discovery initiatives, automating metadata, schema, and content optimization to maximize indexation and AI visibility;
• Advance advertising performance by providing new tools and technologies to the Paid Media team, such as smarter bidding, audience automation, and enriched product feeds that drive efficiency and incremental growth;
• Ensure tracking integrity and consent compliance, overseeing GA4 hardening, UTM governance, and server-side measurement for a cookieless, privacy-first ecosystem;
• Champion platform scalability and performance, partnering with technical teams to improve Core Web Vitals, including site speed, and reduce tech debt;
• Own key metrics tied to acquisition health, incremental revenue, SEO visibility, and data quality, using insights to guide priorities and stakeholder alignment;
• Identify opportunities to streamline processes and proactively introduce new and impactful ways of working to enhance team productivity and collaboration.

Qualifications:

• Bachelor's degree in a related field;
• 4+ years in digital product management within a fast-paced, customer-driven environment, and experience with acquisition systems;
• Proven experience overseeing technical marketing infrastructure (e.g., GA4, MTA/MMM, SEO automation, ad tech integrations);
• Skilled in Agile product delivery and methodologies, the Scrum framework, and product lifecycle management;
• Analytical mindset with the ability to connect data insights to business outcomes;
• Solid understanding of system development projects, with a demonstrated ability to manage complex technical products;
• Demonstrated proficiency in A/B testing methodologies, customer and market research, and data collection/data-driven decision-making;
• Exceptional stakeholder management, communication, and presentation skills.

Assets:

• Ownership: You take initiative and confidently make informed decisions;
• Data-driven: You leverage analytics to guide decisions, but also critically evaluate data quality and implications;
• Passionate and curious: You thrive in a fast-paced, evolving environment and actively drive innovation and cross-collaboration;
• Growth mindset: You seek and apply constructive feedback, knowing that great outcomes require collaboration;
• Strong sense of urgency around addressing and resolving critical bugs and issues to ensure a seamless user experience;.
• Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalized coverage that meets your needs, you will be at the forefront of a growing organization that understands the importance of investing in people.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more

GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People.

Our promise…

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.