Digital Product Owner

Overview: Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. **Job Summary**: As a Digital Product Owner, you’ll play a pivotal role in shaping how our customers experience our brands across digital touchpoints. You’ll bridge strategy, analytics, and technology—turning data insights into meaningful, personalized, and high-performing experiences that drive engagement, loyalty, and growth. You’ll help define and deliver the next generation of customer-centric digital journeys—focused on hyper-personalization, brand elevation, and innovation through AI and automation. Reporting to the Director of Digital Products, you’ll collaborate across departments to build scalable solutions that empower our Business and Marketing teams to deliver with speed, precision, and impact. **Main Responsibilities**: - Collaborate with cross-functional teams (E-commerce, CRM, Marketing, IT, Analytics, Loyalty, and Creative) as well as other cross-functional POs to translate the business vision into clear Epics and actionable roadmaps that drive value; - Clearly articulate internal and external user challenges and define solution objectives to inform product development and user experience decisions; - Own the end-to-end management of your product, including maintaining a robust backlog and prioritizing features, enhancements, and bugs focused on omni-channel sales, user engagement, digital conversion, tech debt, and customer retention; - Own the end-to-end management of your product, including maintaining robust backlog and prioritizing features, enhancements, and bugs focused on omni-channel sales, user engagement, conversion, performance optimization, and customer retention; - Define clear goals and KPIs in collaboration with business owners, continuously monitor performance, and provide regular insights and recommendations for improvement; - Partner with technical teams to ensure that integrations between Salesforce platforms and data systems are efficient, stable, and future-ready; - Translate complex business needs into detailed user stories and acceptance criteria that guide technical implementation; - Lead feature development and fixes from concept to launch, actively maintaining and executing a robust testing backlog and optimization plan to ensure constant improvement and risk mitigation; - Champion customer understanding, initiating new and leveraging existing user testing and research insights to create habit-forming, personalized, and elevated app experiences tailored to each brand’s unique identity; - Maintain a strong sense of urgency around addressing and resolving critical bugs and issues to ensure a seamless user experience; - Stay informed on emerging technologies, digital and customer trends, and best practices in data-driven personalization, automation, and engagement; - Partner with analytics and insight teams to evaluate performance and continuously optimize digital journeys; - Promote a culture of ownership, curiosity, and continuous improvement across all initiatives. **Qualifications**: - Bachelor’s degree in Business, Marketing, Computer Science, or a related field; - 3-5 years of experience in digital/customer journey product management or a similar role in E-commerce, retail, or consumer-facing digital environments; - Proven experience managing technical or data-heavy products with multiple integrations and dependencies; - Strong understanding of Salesforce ecosystem tools—including Commerce Cloud (SFCC), Marketing Cloud (SFMC), and Experience Cloud (SFEC)—or equivalent enterprise platforms; - Proven experience managing technical or data-driven, content-rich, and customer-facing products that integrate across marketing and commerce systems; - Strong understanding of data flows, APIs, and integrations between content, marketing, and commerce environments; - Strong analytical mindset with the ability to interpret KPIs, behavioural insights, and testing results to guide decision-making; - Familiarity with digital and technical ecosystems that include content management, commerce, and customer engagement technologies; - Experience working in Agile or Scrum environments with backlog ownership, sprint planning, and cross-team collaboration; - Excellent communication skills—able to bridge technical and non-technical stakeholders with clarity and confidence; - Detail-oriented, proactive, and comfortable working in a fast-paced environment where priorities evolve quickly; - Passionate about using technology and data to enhance customer experiences and business outcomes. **Assets**: - Ownership: You take initiative and confidently make informed