Sr. Product Owner, Acquisition

OverviewGroupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission is "Empowering YOU to be YOU, one outfit at a time" and is brought to life through the GARAGE and DYNAMITE banners. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.Job SummaryWe’re seeking an experienced Senior Product Owner to lead our Acquisition Pod—a cross-functional team focused on driving efficient, data-powered customer acquisition across digital channels for the Dynamite and Garage brands. With a strong foundation in data, tracking, and digital performance architecture, you’ll drive initiatives that enhance SEO visibility, attribution accuracy, ad technology, and site speed—ensuring that every decision is powered by clean data, strong infrastructure, and measurable business impact.Reporting to the Director of Digital Product, you'll translate the business vision and objectives into a robust product roadmap, manage the entire product lifecycle, and collaborate closely with dedicated Scrum teams, cross-functional departments, and business stakeholders. You’ll be empowered to innovate, optimize, and deliver value through a blend of strategic prioritization, effective project management skills, technical understanding, and Agile execution to maximize ROI and deliver measurable impact through smarter acquisition and discovery experiences. Main Responsibilities Define and deliver the acquisition product vision, translating business objectives into actionable roadmaps and prioritized backlogs aligned to quarterly and yearly goals; Clearly articulate internal and external user challenges and define solution objectives to inform product development and user experience decisions; Partner across Data, Marketing (Paid Media, SEO, and Affiliate), Engineering, and Analytics teams to evolve the systems and automations that power SEO, media efficiency, and data accuracy; Own the end-to-end management of your product, including maintaining a robust backlog and prioritizing features, enhancements, and bugs focused on omni-channel sales, user engagement, conversion, performance optimization, and customer acquisition; Act as a connector between business strategy and technical execution, ensuring that every release delivers measurable value and long-term capability; Support Paid Media optimization, enabling always-on testing across landing pages, creative, and messaging to improve conversion and engagement; Lead SEO and discovery initiatives, automating metadata, schema, and content optimization to maximize indexation and AI visibility; Advance advertising performance by providing new tools and technologies to the Paid Media team, such as smarter bidding, audience automation, and enriched product feeds that drive efficiency and incremental growth; Ensure tracking integrity and consent compliance, overseeing GA4 hardening, UTM governance, and server-side measurement for a cookieless, privacy-first ecosystem; Champion platform scalability and performance, partnering with technical teams to improve Core Web Vitals, including site speed, and reduce tech debt; Own key metrics tied to acquisition health, incremental revenue, SEO visibility, and data quality, using insights to guide priorities and stakeholder alignment; Identify opportunities to streamline processes and proactively introduce new and impactful ways of working to enhance team productivity and collaboration. Qualifications Bachelor’s degree in a related field; 4+ years in digital product management within a fast-paced, customer-driven environment, and experience with acquisition systems; Proven experience overseeing technical marketing infrastructure (e.g., GA4, MTA/MMM, SEO automation, ad tech integrations); Skilled in Agile product delivery and methodologies, the Scrum framework, and product lifecycle management; Analytical mindset with the ability to connect data insights to business outcomes; Solid understanding of system development projects, with a demonstrated ability to manage complex technical products; Demonstrated proficiency in A/B testing methodologies, customer and market research, and data collection/data-driven decision-making; Exceptional stakeholder management, communication, and presentation skills. Assets Ownership: You take initiative and confidently make informed decisions; Data-driven: You leverage analytics to guide decisions, but also critically evaluate data quality and implications; Passionate and curious: You thrive in a fast-paced, evolving environment and actively drive innovation and cross-collaboration; Growth mindset: You seek and apply constructive feedback, knowing that great outcomes require collaboration; Strong sense of urgency around addressing and resolving critical bugs and issues to ensure a seamless user experience; Commitment to personal and professional growth within a growing organization; GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People. Our promise No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity. Candidates that are retained will be called for an interview. Seniority level Not Applicable Employment type Full-time Job function Product Management and Marketing Industries: Retail Referrals increase your chances of interviewing at Groupe Dynamite by 2x. Get notified about new Product Owner jobs in Mont-Royal, Quebec, Canada. Greater Montreal, Quebec, Canada 2 months ago #J-18808-Ljbffr