Digital Marketing Specialist

MyPEAR is seeking a proactive and creative Digital Marketing Specialist to drive our online brand and growth. This role will manage our full digital marketing stack — SEO & content production, paid media, social media, web management, and design/strategy — with a direct focus on our optical and eyecare ecommerce business. You'll help us grow traffic, conversions and brand engagement across Canada.

Duties

1.SEO & Content Production

• Produce 5–7 highquality blog or content pieces per week, working closely with internal team members (optical/eyecare experts, product teams) to generate topics like contact lenses, eye health, dry eye, eyewear trends.
• Carry out onpage SEO: optimize metadata (titles, meta descriptions), header structures (H1, H2…), internal linking across the MyPEAR site, and keyword placement in content.
• Manage offpage SEO: linkbuilding outreach (to relevant eyecare blogs, optical directories), citation cleanup (ensuring business listings are accurate), and monitor performance via Google Search Console.
• Ensure proper product tagging and SEO readiness in the ecommerce platform (WooCommerce or Shopify) used by MyPEAR — e.g., tagging products for search visibility and indexing.
• Track and analyze organic performance (traffic, rankings, conversions) and identify new keyword/content.

2.Paid Media & Social Media Management

• Manage and optimize paid campaigns in Google Ads (Search & Shopping) and Meta Ads Manager (Facebook/Instagram) with a daily budget of $10 – $50
• Continuously test ad copy, creatives, targeting (audiences, location Canada, demographics) and optimize to maximize conversion from ads to site visits, product purchases, or lead captures.
• Plan, schedule and publish 3–5 social media posts each week across Instagram, Facebook and LinkedIn emphasising MyPEAR's products (contact lenses, dryeye kits), eyecare education, promotions and lifestyle visuals.
• Develop and manage UGC (UserGenerated Content) campaigns: encourage customers to share their MyPEAR experiences (e.g., wearing lenses, dryeye relief) and repurpose those assets for social or paid campaigns.
• Report on key metrics: ad spend, CPC, CPA, ROAS, social reach, engagement, follower growth and conversions from social

3. Design & Strategy

• Maintain and oversee the content calendar, aligning blog posts, social posts, campaigns and seasonal promotions with target keywords, ecommerce product launches and business goals.
• Create basic hero banners, promotional graphics and social media visuals (using tools such as Canva or Adobe Creative Suite) for campaigns, web banners and social posts.
• Ensure all visuals, content and messaging are onbrand, aligned with MyPEAR's identity (optical, eyecare, quality, Canadian ecommerce) and consistent across channels.
• Collaborate with product and sales teams to sync marketing efforts with new product launches, promotional events, seasonal campaigns (e.g., Dry Eye Awareness, Back to School eyewear).

4. Website & Performance Marketing

• Manage website updates: refresh homepage banners, landing pages for campaigns or new product categories (e.g., dryeye kits).
• Use tagging, UTM parameters and tracking (via Google Analytics, MetaPixel) to ensure proper attribution of traffic/sales to campaigns.
• Monitor website performance (load times, mobile optimization, user flow) and liaise with developers if needed to improve user experience, conversion rates and checkout flow.
• Provide monthly performance reports summarizing SEO, paid media, social, content and website metrics; offer actionable recommendations for improvements.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• 2–3 years of hands on digital marketing experience — ideally in retail ecommerce, optical/healthcare, or a small company environment.
• Proven experience in SEO (onpage & offpage), content production, Google Ads and Facebook/Instagram advertising.
• Familiarity with ecommerce platforms (WooCommerce or Shopify), and ability to manage product tagging and SEO within such platforms.
• Strong writing skills and content creation capability; ability to simplify eyecare topics and make them engaging.
• Basic graphic/design skills (Canva or Adobe Creative Suite) for creating banners and social visuals.
• Able to manage a content calendar and multiple workflows simultaneously in a smallteam environment.
• proven experience in LLM prompt engineering, implemented in own workflows

Nice to Have Skills

• Experience with local SEO (if MyPEAR also services physical clinics or local marketing).
• Familiarity with email marketing (Mailchimp, Klaviyo) and CRM segmentation.
• Basic HTML/CSS familiarity for minor web edits.
• Experience working with influencers, ambassadors or community UGC in the optical/fashion space.

Why Join MyPear

• Be part of a dynamic, growing online optical brand — you'll have real impact and ownership in a smaller company setting.
• Blend healthcare (eyecare) and ecommerce: work at the intersection of vision health and digital retail.
• Creative and flexible environment with opportunities to innovate and experiment across channels.

Job Type: Part-time

Pay: $2,000.00-$3,000.00 per month

Expected hours: 10 per week

Work Location: Remote