Demand Generation Specialist

4 days ago

Yonge Street Toronto Ontario Canada MM J Edgecom Careers Full time
Hybrid/Remote - Canada/US
About Us: Edgecom Energy aims to empower large energy users with innovative, data-driven solutions for responsible energy consumption. As a leader in energy management technology, we offer advanced platforms to help businesses monitor, optimize, and participate in demand response programs, peak shaving, and more. We pride ourselves on building strong partnerships, providing high ROI solutions, and delivering operational efficiencies that support sustainable energy practices.
Job Summary: As a Demand Generation Specialist, you will be a key contributor in developing and executing strategies to generate leads and drive interest in Edgecom Energy's offerings. Your role will involve strategizing, executing, and measuring marketing campaigns to boost engagement and nurture leads into sales. You'll work closely with cross-functional teams to build brand loyalty and ensure the success of demand-generation efforts. Key Responsibilities:
  • Strategy Development: Develop and implement demand-generation strategies to raise awareness and interest in Edgecom Energy's products and services.
  • Campaign Execution: Plan, develop, and execute multi-channel marketing campaigns (email, social media, digital ads, events, etc.) to generate quality leads for the sales team.
  • Performance Tracking: Monitor, analyze, and report on the performance of campaigns to measure success, optimize tactics, and improve results.
  • Lead Nurturing: Design and implement lead nurturing programs, segmenting audiences and delivering targeted content to improve conversion rates and move prospects through the funnel.
  • Cross-Functional Collaboration: Work closely with sales, marketing, customer success, and Energy Market teams to ensure alignment and develop campaigns that resonate with target audiences.
  • Market Research: Conduct research to identify and understand target audiences, market trends, and best approaches to attract potential leads.
  • Project Management: Manage project timelines and coordinate deliverables to meet campaign objectives efficiently.
Qualifications:
  • Bachelor's degree in Business, Marketing, or a related field.
  • 5+ years of experience in demand generation, marketing, lead nurturing, or inside sales.
  • Proficiency with CRM and marketing automation tools.
  • Strong analytical skills with the ability to interpret data and report on KPIs.
  • Experience in designing and optimizing email nurture campaigns and digital marketing tactics.
  • Experience in ABM
  • Excellent communication and collaboration skills, with the ability to work across teams to achieve goals.
  • Creative, strategic thinker who's passionate about driving results and optimizing lead-generation efforts.
  • Passion for the Energy Industry
  • Energy Industry Knowledge a major bonus
What You'll Get
  • Meaningful work with a purpose - reducing emissions and saving energy for a more sustainable future.
  • Outstanding health, vision, and dental benefits.
  • A competitive and comprehensive compensation package.
  • A potential equity participation program aimed at extending ownership opportunities to employees.
  • A small agile team where you'll be able to make a real-life difference.

The Interview Process
  • Stage 1: A 10-15minute Qualifying Phone Call
  • Stage 2: A 45-minute Google Meet video call with the Director of Marketing
  • Stage 3: A take-home case study followed by a 1-hour presentation of your solution to our Marketing team
  • Stage 4: A 45-minute Google Meet video call with a member of our executive team
  • Stage 5: Reference Check, Education Verification, Criminal Record Check

Diversity, Equality, and Inclusion Statement:  Edgecom Energy is committed to creating a diverse, equitable, and inclusive workplace. We believe that a range of perspectives and backgrounds drives innovation, strengthens our team, and enhances the quality of service we provide to our customers. We are dedicated to building a culture where all employees feel valued, supported, and empowered to contribute fully to our mission. As part of this commitment, we actively encourage applications from candidates of all backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we work to ensure that all individuals have a fair chance to succeed at Edgecom Energy, regardless of race, gender, age, sexual orientation, disability, or any other dimension of diversity. Join us in shaping the future with a team that celebrates and respects what makes each of us unique.

  • Demand Generation Specialist

    6 days ago

    Toronto, Ontario, Canada Edgecom Energy Full time

    Hybrid/Remote - Canada/USAbout Us:Edgecom Energy aims to empower large energy users with innovative, data-driven solutions for responsible energy consumption. As a leader in energy management technology, we offer advanced platforms to help businesses monitor, optimize, and participate in demand response programs, peak shaving, and more. We pride ourselves on...

  • Marketing Demand Generation Specialist

    2 days ago

    Toronto, Canada Limelight Software Full time

    Limelight Software a leading B2B SaaS company is looking to add a **Marketing** **Demand Generation Specialist **to our high-energy team! Your primary responsibility will be to generate and nurture high-quality leads for the organization using multiple marketing channels. You will work closely with the sales & marketing teams to identify target audiences,...

  • Demand Generation Specialist

    9 hours ago

    Toronto, Ontario, Canada PSD Full time

    About PSD CitywideReady to make a real impact on communities across North America?PSD Citywide isn't just a software company; we're transforming how Local, First Nations, and Regional Governments achieve success and build sustainable futures for their communities. As a recognized leader in Enterprise Asset Management, maintenance management, and planning...

  • Digital Marketing Specialist

    4 days ago

    Yonge Street , Toronto, Ontario, Canada, MM J Edgecom Careers Full time

    About Us: Edgecom Energy aims to empower large energy users with innovative, data-driven solutions for responsible energy consumption. As a leader in energy management technology, we offer advanced platforms to help businesses monitor, optimize, and participate in demand response programs, peak shaving, and more. We pride ourselves on building strong...

  • Marketing Specialist

    3 weeks ago

    Toronto, Canada McFadyen Digital Full time

    Marketing Specialist (Digital & Demand Generation) Join to apply for the Marketing Specialist (Digital & Demand Generation) role at McFadyen Digital Company OverviewMcFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. For 15 years we have built dozens of platforms that cumulatively generate billions of dollars of gross...

  • Marketing Specialist

    3 weeks ago

    Toronto, Canada McFadyen Digital Full time

    Marketing Specialist (Digital & Demand Generation) Join to apply for the Marketing Specialist (Digital & Demand Generation) role at McFadyen Digital Company OverviewMcFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. For 15 years we have built dozens of platforms that cumulatively generate billions of dollars of gross...

  • Demand Generation Manager

    3 days ago

    Toronto, Canada Feroot Security Inc. Full time

    **About Feroot and the Role**: When companies trust websites with personal, payment or health information, invisible scripts are watching and opportunities for data breaches and bad actors abound. At Feroot we make sure that doesn't happen. We make websites HIPAA compliant and secure. We automate PCI DSS compliance so payment pages stay protected. And we...

  • Demand Generation Manager

    6 days ago

    Toronto, Canada Milk Moovement Full time

    **ABOUT THE COMPANY** Milk Moovement is building a world-class team focused on getting the right milk to the right place at the right time. Our herd of over 65 employees and growing is driven to provide our clients with the data they need to make critical decisions that impact their operations and ultimately your favorite dairy products. Who is Milk...

  • Event Specialist

    2 weeks ago

    Toronto, Canada Marketers on Demand Full time

    Direct message the job poster from Marketers on Demand Award Winning Author | Vice President of Recruiting at Marketers on Demand and Executive Talent on Demand Marketers on Demand is seeking an Events & Sponsorships Specialist for a passionate and dynamic client. In this role, you will plan, lead, and execute various events & sponsorships. This is a 6-month...

  • Event Specialist

    3 weeks ago

    Toronto, Canada Marketers on Demand Full time

    Direct message the job poster from Marketers on DemandAward Winning Author | Vice President of Recruiting at Marketers on Demand and Executive Talent on DemandMarketers on Demand is seeking an Events & Sponsorships Specialist for a passionate and dynamic client. In this role, you will plan, lead, and execute various events & sponsorships.This is a 6-month...