Digital Marketing Specialist

4 days ago

Yonge Street Toronto Ontario Canada MM J Edgecom Careers Full time
About Us: Edgecom Energy aims to empower large energy users with innovative, data-driven solutions for responsible energy consumption. As a leader in energy management technology, we offer advanced platforms to help businesses monitor, optimize, and participate in demand response programs, peak shaving, and more. We pride ourselves on building strong partnerships, providing high ROI solutions, and delivering operational efficiencies that support sustainable energy practices.
Job Summary: We are seeking a versatile Digital Marketing & Creative Specialist to be the heartbeat of our brand's digital presence. This is a high-impact role where you will own everything from our social media storytelling and video production to the maintenance of our website and the design of our marketing collateral. Key Responsibilities:
  • Social & Video Ownership - Full management of social channels; filming and editing high-quality short-form/long-form video content.
  • Podcast: Coordinate episodes, source external guests, post production editing
  • Website Management - Perform regular updates to our website (CMS-based), ensuring content is current, SEO/GEO-optimized, and visually aligned with our brand.
  • Content Calendar - Develop and execute a multi-channel content strategy that integrates social, web, and offline marketing efforts aligned with campaign objectives.
  • Brand Asset Management - Organize and maintain a library of creative assets, ensuring all team members have access to the latest templates and logos.
Required Technical Skills
  • Expert-level video editing (CapCut/InShot) and proficiency in Adobe Creative Suite (Premiere Pro, After Effects).
  • Experience with WordPress CMS platforms. Proficient at HTML & CSS. Basic understanding of JavaScript.
  • Knowledge of print production (bleed, CMYK vs. RGB, high-res exporting) to ensure brochures look as good on paper as they do on screen is a plus.


Qualifications:
  • Bachelor's degree in Digital Media, Marketing, Communications or a related field.
  • Certifications or Post-Grad Diplomas in Digital Marketing, Meta Blueprint Professional, HubSpot Social Media Marketing, Google Analytics (GA4), Google Search Ads, or HubSpot SEO, HubSpot Content Marketing Certification (or similar certifications).
  • An online portfolio
  • 2+ years of professional hands-on experience in digital marketing.
  • Proficiency with CRM and marketing automation tools.
  • Strong analytical skills with the ability to interpret data and report on KPIs.
  • Experience in B2B marketing
  • Excellent communication and collaboration skills, with the ability to work across teams to achieve goals.
  • Creative, strategic thinker who's passionate about driving results and optimizing lead-generation efforts.
  • Passion for the Energy Industry
  • Energy Industry Experience a strong benefit
What You'll Get
  • Meaningful work with a purpose - reducing emissions and saving energy for a more sustainable future.
  • Outstanding health, vision, and dental benefits.
  • A competitive and comprehensive compensation package.
  • A potential equity participation program aimed at extending ownership opportunities to employees.
  • A small agile team where you'll be able to make a real-life difference.

The Interview Process
  • Stage 1: A 10-15minute Qualifying Phone Call
  • Stage 2: A 45-minute Google Meet video call with the Director of Marketing
  • Stage 3: A take-home case study followed by a brief presentation of your solution to our Marketing team with Q&A
  • Stage 4: A 45-minute Google Meet video call with a member of our executive team
  • Stage 5: Reference Check, Education Verification, Criminal Record Check

Diversity, Equality, and Inclusion Statement:  Edgecom Energy is committed to creating a diverse, equitable, and inclusive workplace. We believe that a range of perspectives and backgrounds drives innovation, strengthens our team, and enhances the quality of service we provide to our customers. We are dedicated to building a culture where all employees feel valued, supported, and empowered to contribute fully to our mission. As part of this commitment, we actively encourage applications from candidates of all backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we work to ensure that all individuals have a fair chance to succeed at Edgecom Energy, regardless of race, gender, age, sexual orientation, disability, or any other dimension of diversity. Join us in shaping the future with a team that celebrates and respects what makes each of us unique.

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