Lead Generation Representative

Lead Generation Representative - Hybrid

• Do you enjoy prospecting?
• Are you good at building relationships with new customers while uncovering business needs?
• Can you nurture qualified sales leads?

As the Lead Generation Representative, you will be supporting our outside sales representatives by developing, qualifying leads and booking appointments. Your persuasive abilities and creative methods will uncover potential new customers by gathering data, identifying future sales opportunities and confirming interest with existing clients.

Key Responsibilities:

• Prospect new sales opportunities via phone/email and develop rapport with net new client base
• Pro-actively contact all prospects and identify qualified leads
• Acquire client prospecting information, lead nurturing, and customer info regarding expired equipment/buy-out requests
• Screen inbound leads using Marketing Automation software from sources such as website and landing page forms ), and direct phone calls
• Qualify leads and set up appointments for appropriate Outside Sales Representatives and follow-up on actions with sales and service
• Manage prospect lists and generate quality leads by scheduling product demonstrations and invitations to special events
• Update CRM (Salesforce) customer data and record information from new leads and prospects
• Achieve monthly quotas for closed business and Sales Qualified Leads in Salesforce
• Use data mining resources to discover customer trends to uncover new sales opportunities

To Succeed, You Will Need:

• Resourcefulness and drive to discover new potential business and meet your call and conversion targets.
• Capability to handle high-volume prospective customer calling, appointment setting, and lead generation
• Excellent verbal/written communication skills, including the ability to craft exciting emails that pique prospect interest and result in new business
• A high level of professionalism to understand customer issues and identify an appropriate resolution or response
• Strong coachability skills to develop and continuously improve call scripts and take customer notes
• CRM and technical skills to enter data notes and lookup client information in Salesforce or other databases

Why Join?

HYBRID WORK

• We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
• When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools

BENEFITS

• Comprehensive health coverage plan that includes medical, dental and vision
• Life insurance, disability and wellness programs
• Vacation, Paid Personal Time and Sick days
• Matching RRSP contribution & Profit-Sharing Program
• Tuition Assistance Program for professional continuing education
• Discounts on Canon products, retailers, memberships and more

EMPLOYEE PERKS

• Free coffee and snacks
• On-site cafeteria and outdoor patio
• Employee gym and fitness centre
• Employee referral program
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
• Community involvement
• Employee Appreciation Events

Canon has been at the forefront of digital imaging innovation for more than 80 years. Since 1973, Canon Canada has been the leading provider of consumer, business and professional digital imaging solutions to Canadians.

At Canon Canada, we've established a diverse culture that's made us a respected and successful industry leader. Canon's corporate philosophy is Kyosei: all people, regardless of race, religion or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada's best employers for diversity.

We are committed to environmental sustainability and have established programs that support our Kyosei philosophy and Environmental Charter. Since 2019, Canon Canada has been named one of Canada's Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awareness.

We offer comprehensive health and wellness benefits, learning and development opportunities, recognition programs and other perks. We want your career with us to be a journey, and we provide the tools to help you contribute and succeed from Day 1.

As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating the diversity in our workforce. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment. Canon Canada is proud to provide accommodation(s) during the recruitment process. For applicants requiring accommodation in the recruitment and assessment process and when hired, please contact us at or at or To learn more about Canon Canada, visit