Marketing Manager, SKS/Signature Kitchen Suite

Position Type:
Full-Time

Department:
Corporate Marketing

Work Location:
North York Office:

20 Norelco Drive, North York, ON M9L 2X6

Work Arrangement
: Hybrid: 4 Days per Week On-Site

Work Hours
: Monday-Friday, 8AM-5PM

At LG, we create Innovation for a Better Life

.

We design products and services that make life better, easier, and more enjoyable. Whether it's through smart functionality, design, or innovative technology, our home appliances, including kitchen, laundry and lifestyle solutions, media entertainment products including televisions, sound bars, projectors, computer monitors and laptops, to cutting-edge business solutions in IT, digital signage, and HVAC, we're driven by one simple idea: to mak
e Life Go
o

d.

As a global leader in consumer electronics, LG is committed not only to enriching the lives of our customers, but also to create rewarding experiences for our employees. We offer meaningful challenges, continuous learning opportunities, and a workplace culture that recognizes collaboration and rewards excellen

ce.

Across our global network, LG employees share a common mission: to bring the Life's Good promise to our customers by creating a better life for people, and a better future for our planet through our smart life solutions. Our relentless drive for innovation, combined with our culture of challenge and change, enables us to lead in today's dynamic mar

ket.

At LG, Life's

Good.

The successful incumbent will be responsible for the end-to-end brand management responsibility of LG's premium and emerging home appliance product lines associated to brands: Signature Kitchen Suite (SKS), LG STUDIO, LG Styler, and CordZero (Va

**cuum).

PRINCIPAL RESPONSIBI**

L

ITIES: Brand Lead

• ership Plan, develop, and implement the brand strategy and marketing plans associated with the Signature Kitchen Suite line-up of luxury appliances within the Canadian mark
• etplaceFurther elevate LG's brand profile within the Home Appliance industry in
• CanadaEstablish and grow the Signature Kitchen Suite, LG STUDIO, and CordZero brands nationally across
• CanadaEffectively market Signature Kitchen Suite, LG STUDIO and CordZero Home Appliance products to defined target s
• egmentsDevelop marketing plans to leverage existing or potential opportunity Partnerships consistent with the Home Appliance

*brands

Brand Ex*

• ecution Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business to increase revenues and mark
• et shareExecute an annual marketing campaign designed to increase revenues, increase market share, and increase brand a
• warenessEnsure all product touchpoints to the consumer are consistent with the company's corporate guidelines and brand
• positionCreate a branding strategy that leverages the core strengths of the brand while positioning it for futur
• e growthOversee production of creative

*content

Trade M*

• arketing Direct co-branded marketing programs with retailers an
• d dealersBuild relationships with retailers and dealers to develop and amplify marketing
• campaignsProvide final approval on all co-branded creati
• ve assetsComplete store visits on a quarte

*rly basis

Relationship M*

• anagement Effectively manage Creative, Media, and Public Relations agency relationships in order to ensure brand and message alignment, timely execution of i
• nitiativesSuccinct completion of Creative, Media, and Public Relations agency briefings with the support of other internal stakeholders in order to ensure the campaign purpose, target customers, timelines and expected results are commonly
• understoodWork with Product Managers to understand new produc
• t launchesDevelop and foster relationships with industry/influencer experts to support the Busi
• ness UnitsCollaborate with in-store marketing manager to develop marketing materials, including brochures, promotional and activities, advertising, store posters, packaging, and other relevant

material

• s

Planning Own the annual Signature Kitchen Suite, LG STUDIO, LG Styler and CordZero (vacuum) marketing bud
- get processSet, track, and report on marketing performance metrics that demonstrate marketing ROI and customer
- engagementCollaborate and develop direct marketing communicati
- ons contentCollaborate and develop activities related to advertising, public relations, sponsorships, tradeshows, and sa
- les supportDirect product launches including marketing messages, product reviews and article

placemen

• ts

Analysis Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy and generate consu
- mer insightsManagement of budget and processing of invoices on a m

**onthly basis

KNOWLEDGE, SKILLS, A**

• ND ABILITIES:Bachelor's degree in Business, with focus in Digital Marketing, or other releva
• nt disciplineMinimum of 7-10 years of brand management experience with demonstrated record of positive bus
• iness resultsExpert knowledge of the Premium Canadian Home Appliance industr
• y is an assetPrior experience managing and energizing a broad range of advertising, media, promotion, and Public Relat
• ions agenciesConsumer marketing experience, specifically in the areas of targeting, brand strategy and positioning, concept development and testing, marketing plan development, execution and post-analysis, testing, evaluating and advocating breakthrough new marke
• ting programsStrong relationship management skills, both internal and external, including the ability to respond effectively to the most sensitive inquiries
• or complaintsStrong analytical skills in applying principles of logic or scientific thinking, including advanced mathematical concepts, to a wide range of intellectual and pract
• ical problemsSuperior language skills in making effective and persuasive speeches and presentations on controversial or complex topics to senior management, board of directors and o
• ther entitiesAbility to pivot quickly in response to changing market dynamics and competiti
• ve activitiesAbility to prioritize multiple product categories within
• the businessThe ability to professionally grow into broader res
• ponsibilitiesA track record of leading marketing efforts in a customer service-oriente
• d environmentHistory of presenting a fresh perspective to existing industries
• and productsSome domestic and international travel required (subject to prevailing

reg
ulations)

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the

organization.

The organization offers an attractive compensation package that encompasses a competitive salary and exce

**llent benefits.

Condition**

s of Employment:It is the candidate's sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commen

**cing employment.

Equal Oppo**

rtunity Employer:LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG's Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materi

als or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process

will be contacted.