Lifecycle Marketing Specialist

Riva is the trusted partner for enterprise organizations seeking to build stronger client relationships while streamlining operations. Our innovative solutions empower sales advisors to deliver personalized, compliant experiences at scale. With seamless CRM integration, real-time client insights, and advanced data governance—Riva ensures every client interaction counts.

Serving leading global financial services and other data-sensitive industries for over 15 years, we help businesses safeguard their clients, nurture lifelong relationships, and reclaim valuable time. Join the 650+ enterprises worldwide who trust Riva to transform how they engage with their customers.

As we enhance our global expansion efforts and go-to-market strategy, we are looking for an enthusiastic Lifecycle Marketing Specialist to join our high performing Marketing team.

WHAT WILL YOU BE DOING?

Reporting to our Manager of Demand Generation, the Lifecycle Marketing Specialist is responsible for maximizing revenue performance across Riva's lifecycle marketing programs. In this role, you will build a Lifecycle Marketing program that serves the acquisition, expansion, and partner funnels, to ensure that prospects and customers are receiving the messaging and resources they need to be successful with Riva. You will be designing, implementing, and optimizing email workflows across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content.

With a specific focus on account-based marketing, you will be expected to increase growth through data, segmentation, product expansion, and creative testing. If you have a passion for funnel analytics and compelling content, are naturally curious about what factors drive B2B buyer behavior and use that curiosity to develop new tests and insights that delight users and promote growth, you will be a great fit for this high-impact role.

More specifically, your responsibilities will include:

• Drive lifecycle programs from inception through delivery to generate pipeline and awareness?in North America and globally

• Working with the Manager of Demand Generation, set and implement the strategy across all areas of lifecycle marketing (email, push, SMS, in-app, direct mail, etc)

• Take calculated risks, continuously experiment, iterate, and deliver with urgency

• Be extremely data driven and an expert at reporting on full-funnel KPIs (working with the Demand Generation and Revenue Operations teams)

• Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the funnel and pipeline

• Define and deliver email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based communications, nurture sequences, and ad-hoc bursts

• Align and collaborate cross-functionally across marketing and organization-wide to create and maintain a cohesive strategy and support

• Warm up prospects from various conversion points (content, events, trials, demos, etc) to drive product adoption and sales conversations

• Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful

• In partnership with Content Marketing, write content to support lifecycle strategies, including email content and in-app placements

• Adhere to email best practices, including compliance, design (browser rendering), and cadence

• Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics

• Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program

• Analysis and reporting across all lifecycle results and program metrics as required

• Be passionate and curious around B2B SaaS email best practices to consistently bring new ideas to the table

• Run tactics touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth

• Develop and drive lead generation and nurturing strategy, generating qualified leads and pipeline opportunities

• Proactively research new technologies as applicable to improve program performance

• Document processes and standards for lifecycle marketing strategies and tactics

• Additional duties and projects as assigned

WHAT YOU BRING TO THE TABLE?

• 3+ years of experience in lifecycle marketing and email marketing

• A post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math or a related field

• Experience working in a similar role in a high-growth enterprise B2B SaaS company in a highly regulated industry such as financial services, life sciences, medical device, security and defence, or energy

• Strong project management skills with the ability to prioritize in a fast-paced environment

• Hands-on proficiency with email as a channel and a track record of driving conversion rate improvements

• Excellent analytical skills with the ability to work with data and make informed decisions

• Experience and passion for working cross-functionally within a go-to-market organization

• Excellent writing skills with the ability to create lifecycle content for review by SMEs

• Self-starter who can drive recommendations and decisions with minimal oversight

• Results-oriented with a collaborative and proactive mindset; customer-first mentality

• Significant experience with marketing and sales automation tools and CRMs such as: Pardot/HubSpot, Salesforce, Tableau and other tools as required

• The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment

• The ability to work remotely while still driving results across the business and teams

• Additional duties and projects as assigned

*An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered*

Bonus Points For…

• Familiarity with SQL and data science are assets

• Ability to write in a second language

CORE COMPETENCIES FOR SUCCESS

• Communication: Conveying information clearly and effectively across all levels and listens actively.

• Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.

• Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals.

• Achievement Focus: Demonstrating a results-oriented mindset to accomplish objectives.

• Analytical Thinking & Decision Making: Analyzing data and situations to make well-informed decisions.

• Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement.

• Operational Alignment & Coordination: Ensures that operational activities are coordinated, efficient, and focused on achieving strategic objectives.

• Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive.

MORE ABOUT RIVA

Riva is an Edmonton-based software development company with a global footprint. Our Activity Capture and Sales Engagement products create seamless data flow between applications like email, calendar, contacts, and tasks and CRM – synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

WHAT WE BRING TO THE TABLE

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

We offer programs and rewards that one would expect from a highly successful and growing technology company:

• A fantastic culture, team, energy, and a high-growth successful company

• Flexible work arrangements

• RRSP/IRA matching

• Paid vacation starting with 3-weeks

• Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time

• Paid time off to volunteer with charities of your choice

• Extended health care benefits, dental and life insurance

• Professional development and training allowance for career advancement

Make your mark on Riva's bright future—and yours

You must hold a valid work permit or be a permanent resident or citizen of Canada. This role is remote and may be based anywhere in Canada. We recognize this may result in you being in a different time zone. This role needs to work alongside our sales and marketing teams based in MT, ET, and AT time zones where we will have periodic or recurring meetings and where flexibility will be required.

We invite interested applicants to share their resume and cover letter. All applicants will need to fulfill the requirements necessary to obtain a background check.

Riva is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status.