Director, Sales Enablement, Media

Req Id: 427336

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment.

At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

About The Role
Bell Media is modernizing how we bring integrated media solutions to market and how our revenue teams operate. As Director, Sales Enablement, you will architect and lead our end-to-end sales enablement strategy across five pillars—CRM management, go-to-market (GTM), training & design, compensation, and trade marketing—while leading a team of 16 high-performing specialists. This role partners closely with Sales, Revenue Operations, Product, Finance, IT and Data & Analytics to improve seller productivity, pipeline quality, and revenue outcomes.

What You'll Do
CRM management

• Own CRM governance: data hygiene, stage definitions, pipeline integrity, and standardized workflows across teams and segments.
• Translate business needs into scalable configuration and adoption plans; lead Admins/Developers on releases, integrations, and reporting.
• Define executive dashboards and seller scorecards; drive usage through coaching, nudges, and playbooks.

Go to market orchestration

• Lead GTM planning to launch solutions, packages, and narratives across Total Video/Audio/Digital; coordinate with Product, Operations, and Sales leadership.
• Build repeatable launch kits (messaging, objection handling, discovery guides) and ensure agency/vertical teams can execute.

Training, learning & design

• Stand up a coherent learning curriculum: onboarding, role based paths, live enablement, and self serve micro content.
• Apply instructional design best practices and measure time to productivity and proficiency gains.

Compensation enablement

• Work with Finance to align plans to behaviors and outcomes; ensure policy clarity, quota setting, SPIFFs, and monthly operations (accruals, disputes, audits).
• Bring rigor with enterprise grade tooling and governance across cycles.

Trade marketing & seller content

• Own sales collateral strategy: narratives, case studies, vertical kits, agency decks, and campaign post mortems.
• Partner with Marketing on field events and communications; ensure materials are current, on brand, and discoverable.

Team leadership

• Lead, coach, and develop 16 enablement professionals across operations, training, GTM, and content; build succession and career paths.
• Establish operating rhythms, SLAs, and intake to prioritize impact work and reduce ad hoc requests.

Qualifications

• 10+ years in Sales Enablement/Sales Operations within media, advertising, telecom, SaaS, or adjacent B2B environments; 5+ years leading managers and multi-disciplinary teams.
• Hands-on CRM experience (product owner, governance, reporting); comfort translating business needs into platform capabilities.
• Expertise in GTM planning, instructional design, and field readiness for solution selling.
• Experience operating sales compensation programs in partnership with Finance in enterprise compensation tools
• Strong stakeholder management and executive communication; data-driven decision-making and change management skills.
• Bilingual English/French is an asset. In the course of their duties, this person may be required to interact with French & English speaking stakeholders across Canada

Adequate knowledge of French is required for positions in Quebec.

Additional Information
Position Type:
Management
Job Status:
Regular - Full Time
Job Location:
Canada : Ontario : Toronto || Canada : Quebec : Montreal

Work Arrangement:
Hybrid

Application Deadline:
12/19/2025

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

**Please apply directly online to be considered for this role. Applications through email will not be accepted.****
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.