Media Director

4 days ago


Toronto, Ontario, Canada Flywheel Digital Full time
About Flywheel 
Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

The Opportunity:  

The Media Director will be the team lead, responsible for maintaining excellence in planning, implementation and optimization of key CPG accounts working with retailers' ecosystems. They will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients' needs/objectives.   

What You Will Do: 

  • Responsible for leading the development, presentation, implementation of holistic media strategies on a key, fast paced piece of business.
  • Demonstrate thought leadership and innovation for enhanced media plans and results across all media touch points.
  • Offers guidance, support, and proactive solutions to the team in regard to problems which arise in the media planning and buying process.
  • Act as a key media visionary and client lead.
  • Define and implement process for continuous measurement and improvement (goal setting with client, team, and intra-agency), including workflow and process streamlining.
  • Showcase ability to leverage research, segmentation information and data to uncover strong consumer insights to properly inform media strategy.
  • Understand and lead process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting.
  • Confidently present and sell in media recommendations to clients.
  • Involved in new business and integration of new clients into the media department, as needed.

Who You Are: 

  • Proficiency in media planning through relevant work experience, typically 7+ years, with emphasis on digital and/or shopper media.
  • Experience planning and executing retail media with emphasis on Walmart, Target, Costco, Best Buy and Amazon.
  • Digital emphasis on shopper marketing, display, social media, influencer marketing, and video.
  • Firm understanding of Communication strategy, media Planning/Buying, negotiation, and performance analysis.
  • Proficiency in measurement, research, and planning tools (MRI, Simmons, etc).
  • Demonstrate curiosity for the omnichannel/digital landscape and constantly evolving ecosystem, including trends and technologies.
  • Excellent verbal and written communication skills. Interacts on a daily basis with Media Vendors, internal Account/Creative Leadership teams, Finance (internal and/or client), and Corporate Media.
  • Availability to travel if needed.

#LI-AG1


Working at Flywheel
We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
  • Flexible vacation time
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • If you're looking to connect with teammates on a topic of inclusion and identity, chances are there's an ERG for that.
  • So you know: The hired candidate will be required to complete a background check
  • Learn more about us here: Life at Flywheel

The Interview Process:
Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.
 
Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.
Inclusive Workforce

Flywheel Commerce Network's goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at so that we can support you.

For more information about what data we collect and how we use it, please refer to our Privacy Policy.

IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.

Please note, we do not accept unsolicited resumes from 3rd party Recruitment Firms. 

#LI-HYBRID
 

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