Equipment Sales Representative, General Line

2 weeks ago

Surrey, British Columbia, Canada Finning Full time $125,000 - $135,000
Company:Number of Openings:1Worker Type:PermanentPosition Overview:Are you a driven sales professional who thrives on the thrill of the hunt?

Do you have a passion for building new relationships and closing deals?

We are looking for a high-performing Equipment Sales Representative – General Line to join our Surrey, BC team. In this role, you will be responsible for aggressively growing our customer base through equipment sales and rentals. You will identify untapped markets, pursue new business opportunities, and deliver tailored solutions that meet the evolving needs of our clients.

This is not a maintenance role—it is a growth role. We want someone who is energized by prospecting, fearless in the face of rejection, and relentless in the pursuit of success.

What you will do:

- Drive new business development through cold calling, networking, and territory planning
- Build and maintain a strong pipeline of opportunities for new and used Caterpillar equipment
- Develop strategic relationships with customers and key decision-makers
- Deliver customized equipment solutions that create long-term value
- Own your territory and operate with an entrepreneurial mindset

What you bring:

- A hunter mentality with a proven track record of exceeding sales targets
- Strong business acumen and the ability to identify and close opportunities
- Self-motivation, resilience, and a competitive edge
- Excellent communication and relationship-building skills
- Experience in equipment, industrial, or B2B sales is an asset

What we offer:

- Earning potential of $125,000–$135,000+ (base salary + uncapped commission)
- A high-performance culture that rewards initiative and results
- The opportunity to represent a trusted brand with industry-leading products

Ready to make your mark?
Join a team that values drive, ambition, and results.Job Description:

Major Job Functions:

  • Selling equipment and rental products to end users. 

  • Developing and maintaining client information using Finning's CRM software 

  • Forecasting new equipment sales and achieving budget unit revenue targets. 

  • Providing the best solutions to our customers, including marketing all products. 

  • Resolving customer product concerns through warranty or goodwill issues. 

  • Expanding market share of Caterpillar's full line of construction and forestry equipment. 

  • Developing detailed knowledge of product line and applications.

  • Providing product demonstrations and deliveries. 

Qualifications: 

  • Minimum 3-5+ years of experience with products and services related to the General Construction industry. 

  • Knowledge of the Caterpillar equipment line and used equipment business is essential. 

  • Industry knowledge is required. 

  • Previous sales experience. 

  • Strong communication and presentation skills. 

  • Outstanding interpersonal skills. 

  • Proficiency in MS Office, especially Excel, Word, and PowerPoint in addition to CRM tools. 

  • Ambitious and thrives in a fast-paced team environment. 

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.

  • Equipment Sales Representative, General Line

    2 weeks ago

    Surrey, British Columbia, Canada Finning Full time $80,000 - $120,000 per year

    Company:Number of Openings:1Worker Type:PermanentPosition Overview:Are you a driven sales professional who thrives on the thrill of the hunt?Do you have a passion for building new relationships and closing deals?We are looking for a high-performing Equipment Sales Representative – General Line to join our Surrey, BC team. In this role, you will be...

  • Sales Representative

    7 days ago

    Surrey, British Columbia, Canada Merab Drywall Full time $40,000 - $80,000 per year

    We're hiring Sales Representative – Remote (Surrey, Vancouver)Merab Drywall is looking for a motivated Sales Representative to join our team. This is a remote-based position, but we're looking for candidates living in Surrey, Vancouver for occasional in-person meetings.• Generate and manage leads• Maintain client relationships• Prepare and...

  • Sales Representative

    5 days ago

    Surrey, British Columbia, Canada TDK DOORS INC. Full time $50,000 - $60,000 per year

    TDK Doors Inc. is a leading manufacturer of high-quality industrial doors and parts, serving various industries such as restaurants, grocery stores, cold storage, food processing, and general industrial. We have production facilities in Vancouver, Canada and Dalian, China, and we sell our products worldwide. We are looking for a sales representative to join...

  • Sales Representative

    7 days ago

    Surrey, British Columbia, Canada Scotiabank Full time $75,000 - $120,000 per year

    Requisition ID: Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.We are actively recruiting experienced Sales Representatives (Client Solutions Advisors) in Surrey, BC – no previous banking experience requiredJob Overview:As a Sales Representatives (Client Solutions Advisors) in Surrey, BC, you will be...

  • Sales Representative

    7 days ago

    Surrey, British Columbia, Canada TGS EXPRESSLINE LTD Full time $48,000 - $120,000 per year

    About UsWe are a growing logistics and warehousing company based in Surrey, BC, specializing in cross-docking, 3PL (third-party logistics), storage for food items, and e-commerce fulfillment services. Our facility provides flexible and secure storage solutions for clients across various industries.We are now looking for a motivated and results-driven Sales...

  • Sales Representative

    7 days ago

    Surrey, British Columbia, Canada Wurth Canada Full time $60,000 - $100,000 per year

    Surrey, British ColumbiaApply NowWurth Canada is a high-performance organization that is built on humanistic values-achievement, trust, respect, integrity, accountability, and affiliation. We promote a strong culture that possesses authenticity and encourages crucial conversations and boldness. If you are looking for the opportunity to make a real impact, be...

  • Sales Representative

    2 weeks ago

    Surrey, British Columbia, Canada City Wide Produce Ltd Full time $60,000 - $80,000 per year

    Sales Representative (Mandarin & English) – Produce WholesaleLocation:Surrey, BCHours:Full-time (40 hours/week, flexible based on business needs)Compensation:Competitive Base Pay, 60k-80k per year based on the experienceStart Date:ImmediateWho We AreWe are a fast-growingproduce wholesale companybased inSurrey, BC, committed to providing fresh, high-quality...

  • Technical Sales Representative

    7 days ago

    Surrey, British Columbia, Canada WORKFORCE Staffing Solutions Full time $100,000 - $120,000 per year

    Technical Sales Representative – British ColumbiaAnnual salary - $80,000 plus commissionsWe're seeking a driven Technical Sales Representative to join our client's team in British Columbia. In this role, you'll act as a trusted consultant, helping customers identify the right solutions for their needs while building strong, long-term relationships.What...

  • Inside Sales Representative

    2 weeks ago

    Surrey, British Columbia, Canada Leavitt Machinery Full time $45,000 - $65,000 per year

    Leavitt Machineryis one of the fastest growing material handling equipment dealerships in North America. With an entrepreneurial spirit, mission-driven approach, and customer-focused mindset, Leavitt has achieved consistent growth over the past 25 years. With a focus on learning and continuous improvement, we are proud to invest in our people and offer a...

  • Sales And Marketing Representative

    7 days ago

    Surrey, British Columbia, Canada TGS Expressline Full time $60,000 - $80,000 per year

    We are a growing logistics and warehousing company based inSurrey, BC, specializing incross-docking, 3PL (third-party logistics), storage for food items, and e-commerce fulfillment services. Our facility provides flexible and secure storage solutions for clients across various industries.We are now looking for amotivated and results-driven Sales...