Marketing Specialist

About the job:

Pipewise is seeking a Marketing Specialist to lead our entire marketing function, from strategy through execution, with a clear mandate to drive measurable lead generation, strengthen market positioning, and unify brand presence across all channels.

This role is ideal for an experienced B2B marketer who is ready to build an integrated, data-driven marketing engine. You will oversee demand generation, content, events, and brand development, ensuring every activity directly contributes to business growth. You will collaborate closely with Sales, Business Development, and R&D to align marketing strategy with corporate goals.

Core responsibilities:

Marketing strategy & planning

• Develop yearly and quarterly marketing plans aligned with sales, R&D, and business development priorities

• Translate company objectives into clear content strategy, utilizing campaigns and content calendars

• Collaborate with Sales, BD, and R&D to refine positioning, target audiences, and messaging

• Monitor industry trends and competitor activity to guide strategy and identify opportunities

Campaign execution & digital activation

• Coordinate and execute multi-channel campaigns

• Manage setup, scheduling, and optimization of paid and organic digital campaigns

• Oversee content distribution across blog, LinkedIn, YouTube, and website

Content operations & publishing

• Maintain and manage the content calendar, ensuring a consistent publishing rhythm across all channels

• Coordinate with external resources (videographer, PPC, SEO, web) to ensure deliverables meet quality and deadlines

• Write or adapt copy for social media, emails, website updates, and promotional campaigns

• Repurpose video, podcast, and blog content into short-form promotional assets for use in paid campaigns and posts

Analytics & optimization

• Manage and analyze KPIs and performance metrics for campaigns (CTR, CPC, conversions, impressions, MQLs)

• Prepare monthly reports

Events, collateral & sales support

• Coordinate trade show and conference logistics (shipping, booth assets, scheduling)

• Create and maintain marketing collateral, case studies, and brochures.

• Maintain and update the marketing asset library, CRM, website CMS, and campaigns

Ideal candidate:

• 5-10 years of experience in B2B marketing, ideally in industrial tech, SaaS, or Energy

• Demonstrated ability to manage campaigns across multiple digital platforms

• Strong project management and communication skills

• Analytical mindset - comfortable interpreting marketing metrics and identifying insights

• Excellent writing and editing skills; experience creating short-form, long-form, and digital-first content

• Self-starter who takes ownership, collaborates well, and learns quickly

Working conditions:

• Location: Office based work environment

• Head office in Calgary, Alberta (hybrid/flexible work model)

Why you'll loving working at Pipewise:

Pipewise has been shaped by our people. Our team thrives on problem-solving, continuous innovation, and making exceptional customer service an integral part of everything we do. Working at Pipewise is an opportunity to be part of an environment where employees feel valued, supported, and motivated to do their best work. Here's what sets us apart:

• A competitive total rewards package that truly values your contributions

• Comprehensive health & dental benefits

• Generous time off to rest and recharge

• An incredible work environment and culture where your career development and advancement are prioritized every step of the way

• A flexible hybrid work setup, empowering you to balance work and life seamlessly

Pipewise is a technology-driven pipeline monitoring company that helps operators detect leaks in real time with high accuracy, reduce false alarms, and meet regulatory compliance, all without replacing existing systems. Our proprietary Computational Pipeline Monitoring (CPM) technology combines advanced modeling and machine learning to quickly identify and locate even small leaks.

We provide full integration with existing SCADA/control systems, 24/7 monitoring, system tuning, compliance reporting, and end-to-end lifecycle support, including installation, testing, training, and ongoing service. At Pipewise, employees get the chance to work on cutting-edge technology while making a real impact on safety, efficiency, and sustainability in the energy industry.

Application deadline:

Open until a suitable candidate is recruited. Only those selected for interviews will be contacted. Impress us with your skills and experience

Email your resume to To learn more about us visit